Footwear Market Competition Is Intense, Personalized Customization Breaks Traditional Business

With the 1980s and 1990s becoming the main force of consumption, customization has also become a trend of consumption.

Customization originated from luxury goods, mostly based on leather goods and Western clothes.

In Italy, France and other places,

Everything is very developed. Many famous brand shoes and garments are hand sewn, and of course the price is high.

In fact, customized services mainly take into account the individual needs of consumers.

With the history of 160 year package, LV launched the first custom service. Customers who need it can always make customized requests and print their own initials on the Monogram series.

Another luxury brand Burberry, its shawl products also receive customized services, is also the product printed name, has been widely loved by supermodels, celebrities and Hollywood superstars.

In addition, Fendi and Prada also inherited custom tailoring, trying to make a private order on their bags and soles.

A few days ago, fashion women's shoes, Q, also played a customized service to meet the needs of their consumers, and worked with A.L, a post-90s illustrator, to launch a series of 4 hand painted white shoes.

Different from the general limited customization mode, the new mode of "independent but not isolated" initiated by Q innovation.

The illustrations of each pair of customized shoes are drawn by A.L. The customers can leave messages in the order except for the four original illustrations. The illustrator A.L will be especially in the shoes side design, so each pair of shoes is not unique but unique.

The moment

It is precisely the group of young people who are most self-conscious in Chinese history.

Q's hand painted illustrations customized white shoes meet the needs of young consumers eager for unique innovation. At the same time, they also give a sense of belonging, so that they can find a suitable circle for them.

At present, the hands of Q and the illustrator A.L cross border cooperation.

The online customization campaign is over.

It is reported that the following brands will continue to play new tricks, the introduction of more "independent but not isolated" custom style, it is worth looking forward to.