How Does Jumei.Com Make Cross-Border Electricity Suppliers?

For domestic electric giants or cross-border electricity supplier companies, they naturally do not want to see such a situation: Chinese people either get together in the Spring Festival to go to Japan to grab the toilet lid, electric cooker or electric toothbrush, or pull a big and heavy box in the streets of Paris, and the boxes are full of goods they bought in France.

And I believe that all cross-border electricity providers (and domestic consumers) think about how to make cross-border shopping a complex process as simple as shopping at home, or consumers can freely shop online on a global scale.

It is not always guaranteed that a genuine product will win.

How to win in the fierce competition of cross-border electricity providers is also a problem.

To Ali international and Jingdong global purchase, the two major electricity supplier flow platform can be said to be fierce in 2015, covering maternal and infant supplies, beauty care, food health care,

The whole category, including gift boxes, home appliances, and so on, has opened all the regional characteristic museums in China and all the world's flagship stores.

The difference is that Ali international platform, the introduction of overseas brands and commodities, Jingdong global purchase of both platforms and self-employed, but also joint eBay, on-line eBay overseas select channel.

Of course, vertical cross border electricity providers have their own models based on platforms.

In short, jumei.com wants to do something in the field of cross-border electricity supplier. In addition to overseas deep ploughing supply chain, it also has to identify its own development path of differentiation and uniqueness. For example, the main trend is to protect Korea and Japan. After all, the trend culture of the two countries is still very popular in China. And the Sino Korean FTA agreement came into effect in December 20th this year, which means that Korean goods will gradually achieve zero tariff entry into China.

Jumei.com's approach is this: after cutting off the third party platform, focus on doing it.

That is to establish direct links with overseas brands (mainly Korean and Japanese beauty care brands) to achieve direct overseas acquisitions.

It is understood that jumei.com has won the licensing of 60 Korean cosmetics brands, as well as Japanese brands such as Shiseido and Kose, and has set up warehouses in the domestic bonded area. Currently, it has about 40 thousand square meters of warehouses in the Zhengzhou bonded area, and also has its own bonded warehouse in Qianhai, Shenzhen. It will also dock with the bonded areas in Guangzhou, Shanghai and Tianjin. In the future, it will build thousands of square meters of warehouses in Korea and Seoul, and send goods directly to domestic bonded warehouses. The commodities in Europe and the United States will use thousands of square meters of storage in Hongkong as warehouses, which are said to be in preparation.

Thus, a clearer cross border shopping chain is presented to us: jumei.com takes direct orders for large quantities of orders under certain commodities; overseas brands send them to China's domestic bonded areas (for example, Zhengzhou bonded area), and store them in warehouses. According to the specific online shopping situation of consumers in the country, jumei.com docking the Bonded Zone warehouse to complete the shipment.

Another way is to send direct mail through overseas warehouses.

This is the basic situation of the current cross-border electricity supplier free trade zone mode in China.

Not only jumei.com, but also Jingdong's global B2C purchase.

Xiaohong book also has warehouses in the domestic bonded area.

Tmall international certainly has warehouses in the bonded area.

Whether overseas direct mining or through the domestic free trade zone delivery, one of the roles played by cross-border electric business companies is to ensure that all links in the circulation of commodities are guaranteed.

If we really want to ensure that there is no loss of land to guarantee the quality and quality of goods, in fact, we should strengthen the supervision of all the commodity circulation links with the participation of people, so as to avoid the risk of the midway goods being pferred and damaged.