Pierre Herm E Enters Seoul Dior Dior Flagship Store For Cooperation

Luxury brand Dior (Dior) officially opened the largest flagship store in Asia in Seoul. Recently, the top dessert master Pierre Herm e brought the coffee shop to this modern building, and the guests could enjoy the exquisite French dessert after enjoying the Chinese dress.

It can be seen that the convergence of multi platforms will be the trend of future development, while coffee shops are just Luxury brand A trump card in hand.

In the eyes of Pierre Herm Christian Dior It's also a gourmet, who loves to share all the wonderful ideas with others. Coffee shops offer different orders to attract consumers. On the one hand, we have created brands and services, and on the other hand, we have also promoted some luxury consumption.

In fact, Latest fashion Designers are very similar to desserts. They also create beautiful things with a pair of skillful hands, and convey the beautiful message to the world with clothes and desserts. Coffee shops also provide consumers with a way of life and leisure, and the advantages of coffee decide that it is the best material for cross border mashup.

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Nike announced that its co founder, Phil Knight, will officially resign as chairman at the end of the year, and the current CEO Mark Parker will take over as chairman of the company. In addition, Phil Knight's son Travis Knight will join the board.

In January 25, 1964, Phil Knight and BillBowerman invested $500 each to establish the Blue Ribbon Sports, the predecessor of Nike.

Today, Nike has become the most valuable clothing brand in the world, surpassing the top ten Zara, H&M, RalphLauren, HugoBoss and TommyHilfiger, as well as luxury brand LV (ranked thirty-second, the most valuable luxury brand) and Hermes (ranked fifty-fifth). The seventh place Adidas and ninth Lululemon are the other two sportswear brands entering the top 10.

Of course, Phil also gained huge wealth. In the 2015 Forbes fortune list, he ranked 35 in the world with $24 billion in personal property. He once said that he was not running a shoemaking enterprise, or even a sports Brand Company. He was doing "entertainment business".

Perhaps it is because of this mentality that Nike always surprises people in the form of creative marketing, slogan and advertising. As a sports brand, Nike conveys its brand spirit more by expressing a culture, lifestyle and sportsmanship than a single product selling company.

The development of Nike was too personal, so that the two successors Phil personally picked up before he took office were dismissed by MarkParker. Let's look back at what PhilKnight has done for Nike in the past 50 years.