Reward Style Recommends A Single Product To Help You Buy Fashionable Clothes.

RewardStyle currently covers 57 countries, mainly in the United States, Australia, the United Kingdom and Canada. But BaxterBox, one of the founders, said that the new US $15 million will be used to develop and expand the international market, and Asia is one of the important goals. Maybe there is a micro-blog version of Liketoknowit in China.

Reward Style, the young blogger shopping guide, has just received $15 million in capital injection, with a valuation of $290 million. Amber VenzBox, the founder of the same age, was 26 years old when Amber built up the platform with her boyfriend (her husband) in 2011. Without any external resources, the platform grew rapidly in a short period of time. Now it has reached over 9000 writers, and has participated in over 4000 cooperative retailers.

RewardStyle is actually a distribution platform that invites popular bloggers (possibly fashion bloggers or YouTube red men) to paste photos and links on their social media. The public can buy bloggers to "bask" through clicking links, and RewardStyle gets commission from the additional sales of various bloggers. Of course, each blogger can get about 13% of the commission from RewardStyle.

Thanks to this platform, they used to just like to take photos and share themselves. Clothes & Accessories Girls have become bloggers with economic income, and many of the bloggers who are already well-known are stepping into the seven figure of annual salary. Bloggers get the additional sales commission through RewardStyle, often cooperate with the brand, or launch their own clothing series, or make use of their website to earn advertising fees, and also for the brand "platform". Such as self ridicule as "ManRepeller" (anti male) fire LeandraMedine, got the book publishing agreement; blogger RachelParcell and brand TRESemme, J.Crew reached a cooperation, every year from the marketing project can get 960 thousand dollars; the famous Philippines blogger Bryanboy, who is known as the male boy, last year at the Bangkok SiamCenter shopping center ribbon cutting ceremony can reach 40 thousand dollars.

But is it true that anyone who buys the bloggers will buy it? The growth of RewardStyle proves the feasibility of this model. BlairEadie is one of the bloggers invited to the distribution platform. She once was the director of the brand ToryBurch accessories department and served as the sales manager of Gap. although Blog The number of people concerned was 479 thousand, but when Blair was found by Amber, it was still doubtful because it had never sold anything on the blog. And for the first time, Blair posted a picture of ASOS's brand PeterPan dress on her blog and attached the link provided by RewardStyle. Thousands of readers clicked the distribution link and entered the website of ASOS, and 83 people bought it. Earlier, the "ASOS.COM fast fashion website is how to drain," the report also said that RewardStyle on average can bring nearly 50 thousand traffic per day for ASOS, showing that this distribution platform benefits the brand.

with ASOS For example, the direct access traffic accounts for 72% of the website, and the proportion of recommendation traffic has reached 21%. One of the most important sources of recommendation traffic is Instagram's shopping sharing tool "Liketoknowit". As we all know, Instagram does not support links, but now more and more people's attention shifted from blog to social media, so RewardStyle launched a APP online service called Liketoknowit. All the people who give the Instagram pictures that are released through this APP will receive an email related to the content of the picture. Click on the photos of the merchandise in the mail to jump to the corresponding website for purchase.

In order to publicize Liketoknowit, RewardStyle invited the famous media to cooperate. In May 28th, Vogue, with 2 million fans, publicized the shopping platform on its Instagram. So more than 24000 users on that day gave Vogue the first time through the Instagram photos released by Liketoknowit. Today, Liketoknowit has more than one million subscribers.

In fact, the real profit growth of RewardStyle lies in these various kinds of online services, which also apply to Priceline discount tickets network or Shazam music APP website. If you are in China's star micro-blog, you can see a lot of advertising messages and links, which in fact prove the huge market of these distribution platforms, and the competition is who can provide more convenient online services. Strong distribution companies also have Skimlinks and VigLink, but they prefer a more comprehensive product distribution. And in terms of fashion, RewardStyle is definitely ahead.