Department Stores: More And More Consumers

In the future, we will not rule out such a scenario: a customer can order goods through the Internet or telephone. All the information of the customer's name, age, occupation, duty, address, preference, family population, bank income, credit card size, and health status will appear in front of the Department Store salesperson, when to buy vegetables, when to buy rice, when to add what clothes, when to celebrate the birthday of the elderly, which hotel to book, when to go to school, what schools and so on.

If the customers order food, then his taste preferences, diet taboos, family members' tastes, customers' location and so on will be presented one by one. At this point, the salesperson will recommend and recommend them according to the information, giving a suggestion to invite customers to enter or deliver the door.

Of course, the above scenes are too idealistic, far from the current situation of department stores, but the future may become reality and become the norm.

In fact, some department stores are making efforts in this direction and have made some progress.

According to the old laugh, Chengdu Ito Yang Hua Tang Shuang Nan shop has done a good job in understanding and mastering the demand. The personal information and family situation of the mainstream customers have been recorded in the database, so it is very convenient to get the information that the salesperson wants to know, for example, the stock in the customer's fridge.

Perhaps it is the deep integration into the community, the integration of customer life and the need of customers at all times that the store dare to cross the border and subvert the regular layout. The category combination seems to be extremely casual, but it can get customers' recognition and affection.

Therefore, big data is not a big business patent, department stores can also have, should have, must have.

Physical retail has been defeated under the impact of the electricity supplier. It is not that the electricity supplier is too strong, but that it is.

It's too weak.

The old laugh feels that instead of keeping a close eye on the electricity supplier and paying close attention to competitors, it is better to focus on customers, integrate deeply into the community and integrate into customer life.

After all, the core of returning to the essence of retailing is to satisfy customers' consumption needs through operation and service, but the premise of satisfaction is to find and master this demand, do not understand customers, and do not grasp the needs of customers, that is, the product thinking and the Internet concept are very loud, and I am afraid they are not helpful.

In this sense, the pformation of department stores is still a long way to go.

This trend has begun to appear in recent years. In recent years, marketing has become the "new normal" of department stores, and nearly 8 of the performance of department stores has come from various marketing activities.

The basic "routine" of department store marketing is to open up topics, set up activities, and perform "price wars". All kinds of innovations and innovations are better packaged "price wars" to make them more storytelling, more topic oriented and attract more "eyeballs", but their foothold is still "price war". All publicity campaigns, scenic beauty, atmosphere creation and customer service are all for this purpose.

Laughing, conjectures, future

It may still be inseparable from marketing, but marketing at that time may be a more pure social and entertainment show.

The elimination of all intermediate links in the future is an inevitable trend, and the prices of various products may not be sensitive.

I am afraid it will converge.

Whether it's a department store or a shopping mall, it may not be able to display and display products in such a large area. Through the electronic touchscreen or mobile terminals, it can not only display products in color, aroma, and shape, but also try to try the virtual, convenient and realistic test. It can also break through the physical boundaries of stores and make the business scope of stores more infinitely.

At that time, department stores might have more layout of restaurants, water bars, theaters, showrooms and other experience formats and facilities.

The so-called marketing, may be a group of interests, to invite customers together, to see a concert, to open a beauty lecture, to do a fitness Pqrty, etc., to meet people's social needs, entertainment needs, non bag goods, then consumption, bags of goods, customers choose after they take away or store distribution.

This may be nice, but the problem is, I don't know how many department stores can live to that day.