China Haining: Leather City Invest 1 Billion Yuan To Promote Internet Strategy

Modern society is stepping into the Internet age. Mouse and cell phone gradually replace shopping and become a more and more popular consumption mode.

Facing the strong offensive of e-commerce in the Internet era, how can the traditional market improve itself and turn it around? The professional market in our city is opening up to embrace the Internet era.

In December 6th, the "leather city APP" of Haining China Leather City was formally launched. "Haining China Leather City 123 Shopping Festival" has also been launched with a strong start. "The Haining leather city"

The move marks the full launch of the O2O strategy of China Leather City in Haining. Marketing is moving towards a pition between offline market and online terminal, and the consumption experience of people buying leather fur will also be more enjoyable and fashionable.

In the past 20 years, China Leather City of Haining has established a leading position through its own efforts. In the Internet era, we will catch up.

The launching of the O2O strategy means a solid step towards our Internet strategy.

In the future, we will invest 1 billion yuan to promote the Internet strategy. "

Haining Leather City responsible person said.

"Haining Leather City APP" formally launched

O2O strategy startup

In December 6th, reporters at the event showed that as consumers clicked on the buttons on the phone's startup page, the Logo of "Haining Leather City APP" on the LED display was gradually filled with colorful colors representing the fashion elements of leather city. "Haining Leather City APP" was formally launched on the happy interaction between consumers and leather fashion.

According to the briefing, following the Haining Leather City online trading platform - the city of Hai leather, Haining Leather City opened the leather city in 2014.

"Construction" to accelerate the O2O strategy of "embracing the Internet, implementing big data and cloud computing".

Relying on the high quality goods, excellent brands and excellent services of the physical mall, leather city is fully integrated with mobile e-commerce and offline shopping through the "Haining Leather City APP", hoping to create a shopping mode linking online and offline.

With the help of "Haining Leather City APP", consumers can realize the convenience of mobile process and payment process.

The reporter understands, leather city merchants will continue to enter "Haining Leather City APP", truly create a line with the comprehensive, real docking of online shopping mall.

Consumers only need to use a cell phone to easily realize preferential information delivery, offline entity shopping guide, mobile phone payment and other functions.

In fact, in addition to "Haining Leather City APP" and the construction of the wisdom market, the Internet strategy of Haining leather city of China also includes 123 shopping festivals, mobile Internet, big data application, Internet Finance and other rich contents. For example, through the coverage of WiFi, we will achieve free internet access, passenger flow analysis, navigation and car searching, shopping guide and so on. Through the application of big data, we will realize members' information, shopping malls information, business information and channel information together into "leather city cloud". In the future, what kinds of styles are explosions and which areas consumers prefer to buy and other information will be clear at a glance.

Leather city will also set up an Internet Financial Services Company to make "leather city finance" better serve the vast number of merchants.

The first 123 Shopping Festival officially started

Build "double 11" in leather industry

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The official launch also marks the official launch of the 123 Shopping Festival of Haining China Leather City "tens of millions of red envelopes and Qiu Bi Ying". From December 3, 2014 to January 3, 2015, the first "Haining China Leather City 123 Shopping Festival" was held simultaneously in its 7 major chain markets nationwide.

Haining leather city official said that the move aims to build Haining leather city's own "online shopping festival", making it the "double 11" of China's leather garment industry.

In the future, 123 shopping festivals will be held every year in leather cities.

The official said that the development of the Internet is changing rapidly, and we will integrate all kinds of tools according to the change. "Haining Leather City APP" will iterate a new version every other month. Next, we will cooperate with WeChat push and Baidu direct number, and form a comprehensive application on the big data. We hope that through the promotion of mobile e-commerce O2O strategy, Haining China Leather City is not only a leader in the professional market, but also can significantly increase the share of online pactions and set the leading position on the line.

"Because of the cyclical adjustment of the industry, buying fur this year is the most cost-effective year in history."

Against this background, we launch the official APP and the 123 shopping festival featuring leather characteristics, which will further stimulate consumers' enthusiasm for shopping.

Haining

The chairman said so.