Shandong Textile And Garment Industry "Broken Ax" Transformation: Downstream Extension To Fill Short Board

< p > no matter the level of industry or strength, Shandong textile occupies an important position in the whole country.

But the creative design of clothing is not strong enough, and the lack of brand seriously affects the overall competitiveness of Shandong's textile and clothing.

How to pform the traditional textile and garment industry, seek the high-end of the value chain, and get rid of the embarrassment of big and not strong? < /p >

< p > according to the Shandong news broadcast of Shandong radio and TV News Center, Rui Fu Sheng Technology Co., Ltd. has just received a $about 18000000 woolen order in the past few days, the other side is the luxury brand Dior from France.

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Pang Zhaolong, chairman of Shandong Rui Fu Sheng Technology Co., Ltd., said: "our business is mainly domestic high-end brands and developed countries abroad, such as Europe and America, Italy, Britain, France, about 20 countries and regions, from 1 to June, has completed the order of 1 million 800 thousand meters, an increase of 35% over last year.

If the customer comes back, it can only be opened after October, and it will not work at all.

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< p > last year, the main business of textile enterprises above Designated Size in Shandong accounted for 18% of the whole country. Except for the company, Nanshan, Yaguang, Ruyi and other textile enterprises were all suppliers of foreign a href= "http://sjfzxm.com/news/index_p.asp" > clothing brand < /a >.

However, the embarrassment of "dressing for others" is that no one of the top ten brands is Shandong in the brand value list of the 2014 Hurun clothing home textile industry.

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"P," Liang Juhong, vice president of Shandong light industry Career Academy, said in an interview with reporters. "We are currently producing some intermediate products, and there are relatively few consumer goods at the terminal.

You can only supply downstream producers with intermediate products. "

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< p > "Shandong Province, like clothing terminal products, its output value in the entire textile industry is only a relationship such as 0.27:1, and Guangdong province can achieve 1.25:1," Liang Juhong said. "So Shandong can be regarded as a big province of textile and clothing, but there is still a certain distance from strong Province."

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< p > pformation must be extended to make up the short board of garment industry.

This year's government work report put forward that we should turn the overwhelming fabric into clothing and Interior Crafts.

At the Forum on pformation and upgrading of the textile and garment industry, which was held not long ago, the most important thing from government departments to enterprises is to elongate the industrial chain and value chain.

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< p > Liang Juhong analysis, "on the one hand, our product structure should be adjusted. We should focus on the development of some terminal products, and the development of these products should be highly intelligent, giving them more scientific and technological content and better meeting people's needs."

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< p > creative design and brand are the two weaknesses of Shandong's clothing industry.

Although it is impossible to carry forward the international top brand with tens of years or even a hundred years, Shandong's local clothing brand is also actively seeking cooperation with foreign brands in the difficult situation.

As the leader of Shandong's a href= "http://sjfzxm.com/news/index_p.asp" > clothing < /a >, the groom, in early years, worked with Italy and Britain to launch a high-end private tailored suit. The product profit increased by 10 times, and the brand influence was further enhanced.

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< p > Wang Guibo, chairman of the Party committee secretary of the new groom's group, believes that "the three elements of brand building, sales profits, and the possession of consumer terminals are integrated. Without good products, you will not have terminals, and there will be no consumers like it, so there will not be so many consumers to buy your products."

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< p > according to the textile pformation target proposed by Shandong, by 2017, the main business income of the province's < a href= "http://sjfzxm.com/news/index_p.asp" > the textile and garment industry < /a > should reach 1 trillion and 900 billion yuan, to 2 trillion and 780 billion in 2020, with an average annual increase of 13.5%, and gradually realize the pformation from textile to clothing, from processing to brand, from household textile to industrial textile.

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