Women's Clothing Business Holiday Promotion Strategy Highlights

< p > strong > 1, new year's day -- January 1st < /strong > /p >
There are 3 days' public holidays on the day of new year's Day (P), and the sales of new year's day are higher than that of ordinary days because of the Spring Festival. < /p >
< p > atmosphere promotion time: December 26th (after Christmas day) - January 3rd (end of public holidays) < /p >
< p > New Year's day can be used as the propaganda theme of the first phase of the Spring Festival. Gifts are mainly gifts. < /p >
< p > poster broadcast focuses on Spring Festival Promotion and new year's gifts. < /p >
< p > < strong > 2, winter vacation < /strong > /p >
< p > winter vacation time is usually January - February < /p >.
< p > because the theme of the Spring Festival is rich, there is no special publicity for winter holidays. During the winter vacation, we can introduce chafing dish tonic series and chafing dish ingredients, and do stationery promotion in the near term. < /p >
The key points of propaganda such as P, hand poster, posters and radio are basically celebrated on the Spring Festival. < /p >
< p > < strong > 3, Valentine's day -- February 14th < /strong > /p >
< p > atmosphere promotion time: February 9th (5 days ahead of schedule) - February 14th (Valentine's day) < /p >
< p > Valentine's Day is a very important festival in the progressive countries such as western countries and Japan. In Shenzhen, with the development of society, Valentine's Day is also increasingly valued by young men and women. Valentine's Day activities include flowers, chocolate, dinner with lovers, etc. < /p >
< p > Valentine's day does not require special theme display, but it can focus on flowers and chocolate. Such as hand strokes, posters, radio propaganda and so on. In addition, "Valentine's Day Chocolate bouquet" can be launched 5 days in advance, and can also be sold during the Lantern Festival. < /p >
< p > strong > 4, < a href= "//www.sjfzxm.com/news/index_c.asp" > women's Day < /a > - March 8th < /strong > /p >
< p > promotion time: March 1st - March 15th (half month) < /p >
"P" women's Day is not a big festival, but the festival is just in the March when sales begin to decline. Most shopping malls will make use of the theme of women's day to make a big sale to reduce the extent of sales decline. It plays a strategic role in the promotion of shopping malls. < /p >
< p > main contents are as follows: < /p >
< p > 1) thematic display < /p >
< p > commodities: Women's products, health care products, cosmetics, cleaning supplies and other stacks display. < /p >
< p > the branch stores will set up a display area for women's products. < /p >
< p > decoration: each shop can write the theme of publicity with art workers in large decorative display area. < /p >
< p > 2) hand propaganda propaganda < /p >
< p > women's day promotes special products promotion, brief sales promotion and so on. < /p >
< p > 3) poster and broadcast < /p >.
< p > strong > 5, consumer protection day - March 15th < /strong > < /p >
< p > < strong > atmosphere promotion time: March 1st - March 15th (half a month) < /strong > < /p >
< p > note: the time period is the same as that of women's Day promotion. < /p >
< p > Shenzhen SAR attaches great importance to the protection of consumers' rights and interests. In order to establish their own quality image, shopping malls will launch consultation, answer, quality assurance and other activities. Sales atmosphere promotion can do quality publicity banner, quality publicity wall and so on. < /p >
< p > 1) hand strokes and banners < /p >.
< p > hand check can publish quality assurance activities and consultation, answer stores. < /p >
< p > banner is made and hanged in the required stores according to the characters stipulated by the Quality Supervision Bureau. < /p >
< p > 2) wall newspaper, poster and broadcast < /p >
< p > introduce and publicize the content of the activity. < /p >
< p > < strong > 6, labor day - May 1st < /strong > /p >
< p > labor day has 7 days of public holidays, shopping malls call it "Golden Week". Many people will go out to travel. Therefore, during the May 1 period, there should be a sales atmosphere promotion to attract customers and guide consumption. < /p >
< p > promotion time: 24 months in April (one week ahead of schedule) - May 7th (end of public holidays) < /p >
< p > Sales atmosphere promotion contents are as follows: < /p >
< p > 1) < a href= "//www.sjfzxm.com/news/index_c.asp" > thematic display < /a > /p >
Commodity > P: commodity display focuses on tourist products, and stores set up tourist products area with special sales. As summer gets hotter and the choice of goods can also be considered more from summer products. < /p >
< p > decoration: there will be a "51 day hanging flag" specially produced in the early stage. Other decorations need to rely on store artists to give full play to their creativity. < /p >
< p > 2) hand trick and hang flag < /p >.
< p > hand in hand is mainly based on commodity specials, followed by promotional activities. < /p >
< p > the flag of May 1 is promoted by the theme of promotion. < /p >
< p > 3) wall newspaper, poster and broadcast < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > wall newspaper < /a > can be used as an introduction to tourist route and travel matters needing attention. < /p >
< p > posters broadcast details of the May 1 promotion activities, the main special items to promote. < /p >
< p > strong > 7, mother's day -- the second Sunday of May, < /strong > /p >
< p > promotion time: May 1st - mother's day, < /p >.
< p > Mother's day can be used as a promotional theme in early May, and publicity can be done by hand, posters, radio and so on. Gifts for mother's Day usually include carnations, greeting cards, health products, cosmetics, etc. The main special products are displayed on the head. The store can be decorated with Carnations and greeting cards. < /p >