Sales Of Jeans In Asia Amounted To US $26 Billion 900 Million.

Although P originates from the United States, the re interpretation of the cowboy in the Asian market has undoubtedly caused a great impact on the western market.

The sales of Asian jeans market reached US $26 billion 900 million in 2013, a big increase compared to 17 billion 600 million in 2008, and China is the biggest denim consumption market since 2010. Last year, China's jeans sales reached 11 billion 500 million US dollars.

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Compared to P, Asian jeans market is not yet mature. The top five cowboy brands Levi 's, Lee, Texwood, Uniqlo, Calvin Klein occupy 12% of China's market share, while in North America this proportion is 36.5%, so there is still great potential for development in Asia.

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The competition in the market of "P > Asia a href=" //www.sjfzxm.com/news/index_c.asp "denim dress less than /a is also very intense. The brand that does not lead can make all brands get the same development opportunities.

In the North American market, such as Levi Strauss&Co. basically occupied most of the cowboy clothing market share, and Western Europe market such as Inditex and H&M such high street brand takes the initiative, the Chinese market does not exist such a situation.

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< p > compared with Western brands, Asia's a href= "//www.sjfzxm.com/news/index_c.asp" > local brand < /a > is also very competitive in the jeans market. For example, Texwood Ltd, which originated in Hongkong, ranks third in the Chinese jeans market.

Uniqlo from Japan ranked fourth in the Chinese cowboy fashion market, and the development momentum of Izzue and Bauhaus such as IT is also very good.

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< p > for these brands, if we want to seize the Asian market, we must first understand the needs of Asian consumers. Chinese consumers are seeking fame and intuition. For example, the Evisu brand has changed from the original focus on the US market to Asia. At present, the consumption of 90% of the brand comes from Asia, and the visual modeling and recognition of brand is also a key reason for success.

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< p > according to the survey, the positioning of Chinese cowboy clothing can not be too high. An obvious fact is that Chinese consumers are willing to spend 20 thousand yuan to buy a "a href=" //www.sjfzxm.com/news/index_c.asp "Louis Vuitton /a" bag, but there are not many people to buy the same money to buy a pair of jeans. If the jeans dress is priced too high, they will lose customers, and the most ideal price is about 700 yuan.

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