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Mysterious Business Plan Of Chanel Luxury Group

2013/9/26 18:46:00 29

Bloomberg has recently announced that Chanel's (Chanel) boss's net assets are more than two times that of Forbes in March. The president of the investment bank also refers to Chanel's market capitalization in the top position of the industry, which has gone up so fast in one year, leaving aside the different calculation methods. Chanel's mysterious business planning is intriguing. 
 according to the valuation published by Peng Bo recently, the net assets of Alan Alain Alain and Gerard Wertheimer (Gerard Vader Moore) of < a href= "//www.sjfzxm.com/news/index_c.asp" > Chanel < /a > reached 19 billion 200 million US dollars, which is more than two times of Forbes's valuation. Prior to Forbes's announcement of the world's richest list in March, the two brothers ranked 145 in the world with a net asset of 8 billion dollars, ranking the fifth largest in France. And Gilbert Harrison, founder and chairman of Financo LLC, the investment bank, points out that the market value of the luxury goods group is generally three or four times the annual income, so Chanel's market value is at the top of the industry, with a market value of $2 billion easily. 
 it is reported that Bloomberg needs to estimate the scale of their wealth and the market value of Chanel according to the annual performance report submitted by the Chanel SA's Chanel International BV, a subsidiary of Holland group's mare, to the Ministry of Commerce of Holland. 
 this performance report shows that the total income of Chanel International BV in 2011 was 5 billion 900 million US dollars, an increase of 26% over the same period last year, and the profit before EBITDA interest tax depreciation and amortization reached US $1 billion 400 million. Bloomberg estimates that the market value of Chanel SA is estimated to be $18 billion 500 million based on the three business value of Chanel's five listed companies, namely, L, L'OREAL (OREP.PA), Estee Lauder (NYSE:EL), Prada (Prada SpA), MOET & CHANDON Hennessy Louis Vuitton group (LVMH.PA) and Kai Yun group (KER.PA), the ratio of enterprise value to EBITDA, and P / E ratio. 
 low-key boss never grabbed the designer's limelight .
 Alan Vader and Gerard vadmoore's grandfather founded Chanel Chanel perfume company in partnership with Mrs. Chanel, and bought Chanel brand from her hands. However, people in the industry say that vadmor brothers are extremely low-key, basically do not accept interviews, and because these two bosses are too low-key, the media basically do not have their news and information. 
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Alan Vader, --EndFragment--, 64, is the chairman of the board of directors of Chanel, now in New York, and Gerard vadmole, who is now in Geneva, Switzerland, is 61 years old. He is the chairman of Chanel watch department, and two of them hold half the rights of the group. As the helmsman of family businesses and private enterprises, the two brothers maintain a family tradition of Chanel's financial situation and their private lives: low profile, although they will participate in Chanel fashion show, but it is difficult for them to capture their figure, because they stealth in the four or five row, after the show disappeared to the fastest speed in the crowd, and almost never accepted the media visit, so as not to take away the style of Chanel and designer Karl Lagerfeld. 
"P" may also be this low-key way of not grabbing the limelight, and has won numerous "strength officers" to join in to avoid unstable design styles due to frequent substitutions. 
 < a href= > //www.sjfzxm.com/news/index_c.asp > Fashion > /a >, they seem to be more interested in winery and horse racing. Hurun said that the brothers had many wine houses in France, such as Rauzan-Segla of Margo and Ch teau Canon in San Milo. They also have Goldikova and other champion horses, the only horse race in history that has won the three horse race Cup - mile race. In 1993, their horse racing "Cotaza" won the title of "American horse of the year". This is the highest honor of horse racing. Alan is also fond of collecting antiques. 
 mysterious business plan /p >
 > as Louis Weedon, Gucci and other "a href=" //www.sjfzxm.com/news/index_c.asp "luxury brand < /a", Chanel still keeps family holdings and is not publicly listed. Its sales performance and business planning have always been very mysterious. 
 although the specific operation is not public, in the industry view, Chanel's success as a luxury product lies in its concentration and persistence in the past hundred years. Chanel's target customers are elegant, consumptive fashion women. Because of customer focus, customer concentration and marketing, Chanel is more focused on leading fashion and leading fashion consumers through fashion. 
From P cocoa Chanel 1971 to early 1980s, the main designer of Chanel brand has been changed several times, but it basically lets Chanel dress step in. It was not until January 1983 when Carle Lagrange became the chief designer of Chanel that the situation could be changed. Until now, although Chanel's innovative works continue, but the general style remains unchanged, it can be said that the brand still adheres to tradition, and the black 2.55 classic chain bag has been liked by consumers for many years, and the status of hot selling is still unchanged. 
 it can be seen that Chanel does not simply define the target consumers according to their age, but rather pays more attention to consumers' attitude towards life, lifestyles and consumer appreciation. Some luxury brands, though growing rapidly in China, have become "XX brands, which are equal to wealth and face" because of marketing orientation and marketing methods. They are sought after by high-income groups. Although they satisfy some consumers' demand for flaunting their wealth, the brand connotation is ignored. Chanel is very smart at this point. After nearly a hundred years, it is still mysterious and traditional. There is no "follow the LOGO" campaign of luxury brands. History is the best selling point.