Domestic Sales Are Now The Main Force To Promote The Growth Of China'S Clothing Brands.

< p > reporter learned from the press conference of China's < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > home textile brand building achievement. In the long time of export downturn, China's clothing industry actively explored the domestic market, and the effect was remarkable.

In 2011, the total retail sales of clothing enterprises above designated size were 795 billion 500 million yuan, an increase of 24.2% over the same period last year.

China is the world's largest producer and exporter of clothing, and also has the largest consumer market in the world.

Since the beginning of this year, the export volume of garment industry has been in a negative growth trend due to the global complex economic situation.

< /p >

< p > China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Industrial Union data show that in 1-9 months of this year, China's clothing exports totaled 116 billion 787 million US dollars, up 1.35% from the same period last year.

Wang Tiankai, President of China Textile Industry Federation, said that Chinese clothing enterprises are facing more complicated foreign trade situation.

The growth of demand in the international market will still be weak, and the shortage of demand, competition pressure and trade frictions faced by export enterprises will become more prominent.

The tight external environment will form a market forced mechanism, and the pformation and upgrading of enterprises will be imminent.

< /p >

< p > "opening up the domestic consumer market has become the focus of clothing industry, especially the breakthrough of clothing brands."

Chen Dapeng, executive vice president of China Apparel Association, said.

China Textile union "2010-2011 years of China clothing home textiles self brand survey" results show that 614 of the sample enterprises 93.4% of the sales revenue from the domestic market.

In recent years, the industry has been adjusted, the scale of domestic sales has increased from nearly 700 billion yuan in 2005 to more than 14000 billion yuan in 2011, and the annual clothing consumption of residents has increased by more than 14%.

The domestic market will continue to play a primary role in supporting the apparel industry.

< /p >

< p > Chen Dapeng said that in addition to the construction of channels and the development of the market, the development of China's clothing independent brands still needs to focus on the enhancement of core competitiveness.

"Chinese clothing has the most complete industrial chain, the most skilled workers and the most advanced production equipment in the world, but our brand has not been launched around the world."

Chen Dapeng said that at present, China's clothing brands are mainly concentrated in the middle and low end, and the soft power needed to support the development of high-end brands is not strong.

The characteristics of the brand system are not perfect, the characteristics are not outstanding, the homogenization competition is obvious, and the sustainable development ability is poor.

< /p >

< p > industry experts suggest that at the enterprise level, we should increase innovation, raise the brand's technology and cultural content, and take the brand as the center to build an industrial chain integrating design, fabric and channels, so as to enhance the overall competitiveness of the independent brand.

At the industry level, efforts should be made to build three-dimensional, linkage and complementary brand ecosystem to form a joint effort to promote the development of domestic clothing brands.

< /p >