Dialogue ARTURO VENANZI, Vice President Of Italy Footwear Manufacturers Association

"P" recently, the editor in chief of Shelly, an online trend editor, conducted an exclusive interview with Mr. Arturo Venanzi, vice president of the Italy Footwear Manufacturers Association (ASSOCALZATURIFICI), and talked about a series of topics such as Italy a href= "//www.sjfzxm.com/news/index_c.asp", footwear industry /a status quo, and traditional handicraft inheritance.

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< p > Shelly: the The MICAMshanghai (Shanghai international footwear footwear exhibition), sponsored by the Italy national Footwear Manufacturers Association, will be held again in Shanghai on 11-13 October.

This is a professional footwear exhibition. It is also a professional audience.

As one of the heads of this project, how do you view Chinese buyers? Or, at the present stage, China's fashion buyer system is not very mature. < /p >

< p > > a href= "//www.sjfzxm.com/pioneer/" > Arturo Venanzi < /a >: of course, before coming to China, we have some understanding of the Chinese market, and considering that the current Chinese buyer system is not very mature and perfect, but we are very willing to try it.

After the first The MICAMshanghai exhibition in April this year, we have seen many buyers in China have prepared or are ready, and also see that China is developing at a very fast pace.

And I also observed in the first exhibition that Chinese buyers, regardless of the recognition or taste of the footwear industry in Italy, are constantly developing.

By the first exhibition, the Chinese buyers have already known the procedure, so we believe the second session will be better than the two one.

We do not have much worry at present.

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< p > Shelly: look at the background of Mr. Venanzi. You are also the head of a family business in Italy, which has lasted for 100 years.

We are concerned about why Italy's family manufacturing enterprises can get a good handicraft heritage. < /p >

< p > Arturo Venanzi: Yes, Italy has retained many handicraft industries, and shoemaking is one of the most important industries.

For us, an important guarantee for inheritance is manual or artificial.

Especially in the field of < a href= "//www.sjfzxm.com/news/index_c.asp" > men's shoes < /a >, even if the speed of handicraft is slower, we also hope to retain manual production, which is a foundation for the success of Italy footwear industry.

As far as I know, some brands now introduce some industrial production lines, but for us, this is not allowed.

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< p > Shelly: This is a good reference for Chinese enterprises.

Because Chinese enterprises may be more aggressive and more ambitious in the process of development.

How can we maintain a good atmosphere and mentality of manual inheritance in today's business environment? < /p >

< p > Arturo Venanzi: I think this may benefit from two points: first, there are 7 highly professional "shoemaking areas" in Italy, and our family business is located in Monterey Graner, Markey, which is also recognized as an important city for men's shoes production.

In such specialized areas, from raw material procurement to cost control has greater advantages, so it is more conducive to the development and retention of handicraft industry.

The second is that I find it rather difficult to explain, maybe it can be called "DNA".

For example, our family business has a history of more than 100 years. I am the fourth generation, perhaps the culture and education inherited from generation to generation. For us, every pair of shoes under handicraft is "soul".

Despite the rapid development of the industry, some brands have seen the advantages and convenience of the industrial production line, but for us, we still emphasize pure handicraft and take it as a luxury.

Of course, our customers are not the same group, regardless of industrialization or handicraft.

From this point of view, we have no conflict with each other.

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< p > Shelly: what is your view on the trend of spring and summer footwear in 2014? < /p >

< p > Arturo Venanzi: the The MICAMshanghai of October this year will bring more fashionable and comfortable 2014 spring summer series for Chinese consumers.

Integration of formal and sporty style, simple design, plane decoration, geometry and environmental details are the main trends of men's shoes in the 14 spring and summer months.

Women's shoes tend to be: color diversity, neutral wind, mixing and "healthy" elements (efficient and practical sportswear), mixed decorations, elegant elegance, high jewelry decoration, and national style derived from tropical vegetation.

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< p > Shelly: as the vice president of the national Footwear Manufacturers Association (ASSOCALZATURIFICI), how do you view the current status of the footwear industry in Italy? < /p >

< p > Venanzi: in fact, compared with other industries in Italy, the shoe industry in Italy has no sense of crisis.

The footwear industry in Italy is the backbone of Italy's fashion industry. It always creates a huge value in maintaining trade surplus all the year round.

At the same time, the footwear industry in Italy has a long history. As early as the 50s of last century, it became the first industry in Italy to open borders and international trade, and we also experienced different economic periods and environment. This is also the adaptability of the industry in different economic environments.

The main market of footwear industry in Italy is the European Union, rather than the European Union. Russia is our biggest market.

In the future development, we also hope that China will become our most important trading partner.

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