Causes Of Inadequate Clothing Promotions

There are always some strange phenomena in the selling season. For example, the lack of clothing sales is a problem. Why?

　　 Clothing dealer The cost is intercepting. The short-sighted behavior of the clothing dealer determines that it is normal for the clothing promotion cost to be withheld. Especially the fast moving consumer goods clothing dealers, they usually think: clothing sales promotion is a manufacturer's matter, is responsible for the manufacturer, has nothing to do with the clothing dealer. Clothing promotion is to give profits to clothing dealers, not to promote sales of products. They directly cut off the flow, lost competitiveness in the channel, and the effect of Clothing promotion was greatly reduced. When new products are listed and processed for unsalable goods, they should be promoted with clothing, otherwise only increase their stock.

　　 Clothing salesperson A cognitive bias toward form. The inertia thinking of many clothing salesmen often deviate from their understanding, leading to behavioral errors. Sales staff generally believe that: in the off-season market, peak season sales, as long as the off-season to stabilize the market, there is no need to promote clothing sales. Clothing promotion is a price cut. All manufacturers are promoting clothing sales, clothing promotion is only to promote product sales, it is best for all products to promote clothing sales. The above ideas lead to a variety of means of Clothing promotion, refining their own advantages and determining sales targets. For example, the target market is determined by industry sales (profits and stable market), channel sales supplemented (increasing visibility and expanding market share), and channel sales mainly refer to district or county level franchises or agents. Unable to achieve the original intention of Clothing promotion.

The changing environment of the market. When things change, things change. Nowadays, the market competition is more intense. The industry mainly refers to the target customers who have certain procurement scale, such as industry, mining, transportation, construction, fire protection, manufacturing, factories, etc. the variability of marketing environment brings difficulty to the decision-making of Clothing promotion, and the result is that there is a big deviation between the effect and expectation of Clothing promotion.

Poor execution. Poor execution is ours. Clothing promotion One of the most important reasons for not being in place is creative clothing promotion. If our execution is poor, the aim of Clothing promotion will not be achieved.