2012 "China Online Shopping Fair And E-Commerce Trade Invitation Letter"

Sponsored by the Ministry of commerce circulation industry promotion center, the Shandong Provincial Department of Commerce and Ji'nan Municipal People's government, the Ji'nan Business Bureau, the Shandong E-Commerce Association, the Korea China Economic and Trade Promotion Association, the French Rome Alps enterprises International Development Association, and Japan Trade Promotion Agency jointly organized. 2012 China online shopping fair and e-commerce trade fair It will be held from November 23, 2012 to 25 at Shun Geng International Convention and Exhibition Center in Ji'nan, Shandong.

Exhibition background

Online shopping -- new Internet business, new breakthrough

During the "12th Five-Year" period, E-commerce industry It will continue to grow rapidly and gradually become stable and mature. According to the Ministry of Commerce's guidance on e-commerce development in 12th Five-Year, it is estimated that by 2015, the volume of e-commerce spanactions in China will quadruple to 18 trillion yuan. The ratio of e-business to enterprises above the scale is over 80%; the amount of import and export trade in the application of e-commerce accounts for more than 10% of the total import and export trade of our country, and the retail volume of the network is equivalent to more than 9% of the total retail sales of social consumer goods.

In order to implement the Ministry of Commerce's guidance on e-commerce development in 12th Five-Year, we should actively promote the strategic deployment of e-commerce and online shopping, promote the spanformation of the mode of economic development, speed up the upgrading and spanformation of industrial structure, and further strengthen communication and exchanges between cities, enterprises and government enterprises. brand It is the best platform to integrate six functions: shaping, trading procurement, user feedback, and cooperation.

Exhibition scale

The exhibition has a scale of 30 thousand square meters, and 1200 international standard booths are set up. Nearly 100 thousand professional spectators are expected to attend the exhibition.

Highlights of exhibition

Strength: the key support of the Ministry of Commerce, the Ministry of Commerce, the circulation industry promotion center, the Shandong Provincial Department of Commerce and the Ji'nan Municipal People's government.

Growth: in recent years, China's online shopping market has maintained an annual growth rate of over 100%. In 2011, 187 million people in China were shopping online, and the volume of online shopping reached 773 billion 560 million yuan, an increase of over 67% over the same period last year, ranking third in the world after the United States and Japan. It is expected that in 2014, it will reach 15000 billion yuan, surpassing Japan and the United States, ranking first in the world.

Innovation: e-commerce boosts the new era of online sales in China, opens up a new mode of innovation, opens up diversified channels for network sales, and promotes the rapid development of online brand promotion and offline sales, and enters e-commerce and online retailing at the lowest cost.

Integration: converging industry resources to help brand development. The three sides of the government, industry and media have been linked together to build a comprehensive display platform for B2B-B2C, including product suppliers, online retailers, e-commerce service providers and online shopping consumers, to promote product branding and expand market share.

Professional: professional exhibition platform to guide the market new trend, during the exhibition, for exhibitors to publish and promote new trends, new trends, new products, provide a fast and professional exchange platform, and guide the online retail market new trend.

Recommendation: three dimensional publicity network to build an effective platform for promotion and dissemination. 80 print media, 12 TV media, 3000 square meters of outdoor media, 20 professional magazines, more than 100 online media, government promotion, media first, for corporate brand exposure, product promotion and create a three-dimensional and diversified platform for publicity and promotion.

Exhibition area classification

An e-business policy publicity and demonstration city (Park) exhibition and exchange area:

To demonstrate the achievements and the overall image of e-commerce development by displaying the achievements of the "national e-business demonstration city" in promoting the application and development of e-commerce.

Two online shopping and trade platform display experience area:

Brand online shopping mall (B2C), online shopping store (C2C), multinational SME e-commerce platform (E-AMP), business to business e-commerce platform (B2B), O2O platform

Three e-commerce service exhibition exhibition area:

Electronic commerce application software, logistics and express service, bank and third party payment services, network and telecom operation, network marketing promotion; tourism, booking, catering, group buying reviews and other service types of e-commerce enterprises.

Four network supplier exhibition area:

Consumer electronics, clothing Clothes & Accessories shoes Caps, beauty cosmetics, home furnishings, mother and baby products, craft gifts, automotive supplies, culture books, food and beverages, etc.

Five import and export display area:

South Korea, Japan, France, Southeast Asia and other famous national products, Hongkong, Macao, Taiwan and other characteristics of the region.

Exhibition activities

(1) China's e-commerce growth Summit

(2) e-commerce boosts industrial development.

(3) e-commerce and Finance

(4) e-commerce and marketing

(5) e-commerce and logistics

Exhibition fee

In accordance with the principles of "government support, social participation, market operation and standardized management", exhibitors will charge certain exhibitors.

(a) standard booth: 6800 yuan / standard exhibition, subsidized by the government 3000 yuan / standard exhibition, to the actual enterprise charge 3800 yuan / standard exhibition. (Shandong's fiscal subsidy 30%)

(two) light booth: 800 yuan /m2, 300 yuan /m2 subsidy from the government, 500 yuan /m2 to the enterprise (36 square meters from the rent, exhibitors self design decoration, Shandong financial subsidies 50%. )

(three) advertising expenses: provide advertising resources such as exhibition site advertisement, journal, certificate ticket and so on.