Super Shoes Monopoly: Hardcore Customers Guide Financial Resources

It is hard for big women to find big shoes and stores are rare. Nowadays, though the market is full of shoes, many people are worried about not finding a pair of shoes that are suitable for them.

An American girl working in Shanghai said, "everything in Shanghai is good enough to buy, but it's hard to buy shoes that fit my feet. Most of my shoes are sent by friends from the United States."

From the northeast, Mr. Wang often runs to buy shoes. "46 yards of shoes are hard to get in the market. I buy shoes by chance. When I see fit, I buy them immediately."

If you are a Bigfoot lady over 39 yards or a Bigfoot man over 43 yards, I believe you have deep feelings about the difficulty of buying large size shoes.

According to a social survey, 73.7% of foreign women can't buy shoes that are desirable in Shanghai.

Because the women's shoes on the market in Shanghai are too small in size, and these women with high feet usually wear shoes of 41 or 42 yards.

According to preliminary investigation, there are a few large shoe stores in Beijing, Shanghai, Wuhan and so on, but few of them (including online shops) have made fame and influence.

Searching on the Internet, the post of big feet "where to buy big size shoes" is still flying everywhere.

We can imagine how many feet around us are rushing around to buy shoes and regard them as an important daily life.

Under the unprecedented competitive atmosphere of ordinary shoe shops, the demand of Bigfoot, a special group of people, has not received sufficient attention for a long time.

However, it is this long absence of concern that has made a potential consumer market, and businessmen who have begun to operate super size shoe stores have already tasted the sweetness of this "partial gate" business.

The business condition is about 40 square meters, and the initial investment is 100 thousand yuan. Considering the different needs of big feet, businesses need to provide the feet with as many options as possible for shoes. Therefore, shops can not be too narrow.

Take a large shoe store in Shanghai as an example. The business area is about 40 square meters. The boss makes full use of the space of four walls, and has four shoes rack on each side of the wall. There are 2 double faced four shoe frames in the middle of the shop.

After entering the store, nearly 400 shoe samples are in sight. Bigfoot can choose and try casual shoes in a compact but not crowded environment.

Opening a large shoe store, the main investment is mainly store rentals and decoration costs. The first batch of purchases can be determined according to the specific conditions of the shops and the source of the goods.

Generally, the initial investment is about 100 thousand yuan.

Step up the business process, set up a shop at the convenience of pportation, go to Wenzhou, Guangzhou to find the source of goods and choose shops.

To buy shoes, you should try shoes in person, and the traffic is convenient, thus becoming the primary consideration for the location of shoes stores.

At the same time, in order to expand the accumulation of foreign Bigfoot tourist sources, the larger floating population areas, such as important pport hub or tourist attractions, can also be considered as the preferred place for bunk.

Secondly, choose the store with high stability and low rent.

Large size shoe shops do not need to choose in a very high grade area, or even choose shops on the street. As long as publicity is in place, "wine is not afraid of alley depths", big feet will come to fame, and businesses need to set up visible signs in the corresponding places to guide them.

Because the source is stable, once the fame is made, it is best not to change the store address easily.

To handle the license - business license and tax registration certificate.

Look for the source of goods. If you want to run a super shoe store, how to find the source is very important.

Because shoes manufacturers mainly produce the Volkswagen shoe size, they usually do not produce large size shoes in large quantities, nor will they supply small quantities and multiple specifications. This requires businessmen to grasp the purchasing channels in many ways and find stable suppliers who can cooperate for a long time.

First of all, strive to contact foreign shoe processing enterprises, foreign trade shoes are not only of large size, but also exquisite workmanship and many styles.

Secondly, it is understood that in Guangzhou, Wenzhou and other places, a number of shoe manufacturers who are concerned about big size shoes have emerged. They specialize in producing large size shoes, not only with complete shoe numbers, but also fashionable in style, keeping pace with market demand.

Moreover, businesses can also contact shoe middlemen to get large yards of shoes from their hands. These shoes may be broken, but the prices are relatively cheap. It is also profitable to buy them back and sell them again.

The secret of success: online stores promote sales networks, a group of hard core customers, and print media publicity.

In addition to regular advertisements in newspapers, leaflets are distributed in areas where people have large traffic volume. It is suggested that businesses should make full use of network resources, promote publicity on websites, or open online shops to combine physical shops with online shops, so that big feet can easily get more information with little mouse.

If you want to have a prosperous business, you have to make the feet of men, women, old and young people buy the shoes that are desirable.

From outsize men's leather shoes, casual shoes to sports shoes and slippers, from summer sandals to winter boots, from traditional black to brown to fashionable red, light green; from sharp, square toe to circular arc, small square head, as far as possible.

The price of shoes in the store should be high, medium and low, so as to suit the needs of all kinds of people.

No matter whether you like to wear trousers, jeans, casual pants or shorts, you can get a pair of cool shoes.

To build a lasting friendship with the big feet -- the particularity of the super shoes customers, so that this business relationship can be maintained for a long time, so it is suggested that businessmen set up their own customer files.

For example, how big shoes, foot shape, preference color, style and so on, in order to improve the pertinence of purchase.

Businesses can maintain long-term contact with customers, build up a group of irresponsible consumers, and expand consumer groups through their publicity and friends circles.

It is very important to deal with shoes and shoes as early as possible. No matter how much shoes are sold, the size of shoe size is very important.

For big feet who can come to the door personally, trying them out can solve the problem, but big shoe stores can't find them at will, so many feet have to go through the Internet, mail or let their friends choose shoes, and the size of the non-standard shoe size will bring a lot of trouble.

Secondly, the feet of the feet are different. For example, the feet of the Europeans and Americans are slender, the feet of the eastern people are more fat and wider, and the instep is higher.

Therefore, it is very important for customers, especially those who are unable to personally test shoes, to patiently teach them how to measure the size, determine the size, and ensure that the feet are satisfied as soon as possible.

Decoration problems: the average annual sales from May to August are relatively low season.

Therefore, the best way to open a shop is to decorate at the beginning of the peak season, so that when the decoration is finished, it will catch up with the selling season, which will help to reduce business risks.

The main consideration of decoration is space utilization, simple and generous.

If you are a shop facing the street, you can move more brains in the shop decoration. The slogan of "selling big shoes and stopping feet" or putting huge sports shoes in the window is very eye-catching as decoration.

Inventory handling: big shoe stores can not escape the backlog of inventory. They should be dealt with as soon as possible. Otherwise, they will easily lead to inflow of funds and affect overall business.

Profit analysis: the total investment in the early stage is about 103 thousand yuan, of which the store rent is 8000 yuan (2000 yuan / month, three yuan). Shop decoration: 5000 yuan, the first batch purchase: 80 thousand yuan, pre promotion and processing license and liquidity: 10 thousand yuan.

Generally speaking, the price of super shoes is more than 100 yuan to 250 yuan, and this price is also accepted by big feet.

According to the daily turnover of about 900 yuan, the monthly turnover is about 27 thousand yuan, the average gross profit is 13 thousand and 500 yuan, the staff salaries and management expenses are removed, and the monthly net profit is at least about 8500 yuan.

In this way, early investment can be recovered in one year.

In the case of success, a university professor looks at the business of Bigfoot. The initials of the Chinese phonetic alphabet of "HeineKen" are "XL", while "XL" is the shorthand of the clothing shoes and caps.

Mr. Li, who was named and operated by HeineKen, is a university professor who has made up his mind to set up shop to sell large size shoes, and also from his own needs.

He said 1.90 meters tall: "my family are big feet.

Before we set up shop, we often looked for the right shoes everywhere. It was really luck. It was hard to bump into a big yard every day. Even if we ran into it, the style was old and undesirable.

So, I want to open a shop and sell big size shoes.

In 2004, Mr. Li began to open shop, and the source of supply was his most troublesome problem.

At first, he had to go to the shoe store in Shanghai to pick up the big shoes one by one, but he worked hard for a long time. The goods were still very poor. There were less than 20 kinds of shoes on the rack, and they were all broken.

Later, he contacted some enterprises specializing in foreign trade footwear processing at the China Fair.

Now, HeineKen shoes store is mainly made up of foreign trade shoes, 40-43 yards for women, 44-50 for men, 44-50 for shoes, two times for shops, and for separate warehouses.

Mr. Li said, "when I first opened a shop, some friends worried that the large shoe store would have fewer customers and no profit.

In fact, there are so many big feet in my life that many of the big feet that came to me to buy shoes later became "iron bars" in the shops. They also gave me "live advertisements" and brought big feet friends to the shops to buy shoes.