Shi Yuzhu: Footprints Of An Entrepreneur

Now I look at things and think that "god horse is floating clouds". But when young, before wrestling, this is not the case.

　 Shi Yuzhu

Giant Investment Chairman

Ma Yun and Yu Feng set up Yunfeng fund After this idea, they all talked to me and asked if I was interested. I listened to their ideas and felt very reliable. I said yes, I joined them, so I was one of the sponsors.

Ma and I say so, the direction of investment is health care products, the first is online games, these two, at least, I want to give counselling advice. I hope that I will make some comments when I identify the project. Third, I hope that I will put a lot of energy into the decision makers and managers' guidance of the projects we have invested in.

We had more contact, and then we played together and chew the mountain. It is helpful for us to communicate with each other. I learned a lot from chatting with him. In my eyes, Ma Yun is a strategist, I am a person who can do things concretely. For example, on the Internet, he can see the next five years, and he can see it very accurately. I can see at most a year, and the difference is coming. Apart from games and community, I have no investment plan, so I do not need to go deep into it. But I want to know the direction of development. If you ask him directly, you will know the approximate result.

Used to be called "Shi bold".

1997 is the time when giants are at their worst. I have always been a ridiculous person, not acting in accordance with economic laws, and I feel "how bold and how productive" people are. It would be appropriate to call me "bold" at that time. Since the success of giant Hanka, I have done more than ten industries and diversified operations. Management is also very rough.

At the bottom of the valley, I often stay in my room alone, looking back at my past, doing something wrong, and reflecting on where I need to overcome if I want to start a business again, which mistakes can not be repeated.

I think this period of thinking, including the convening of criticism and self-criticism meeting with internal staff, let my department criticize me, though this process can not be reborn, but at least my whole way of thinking has undergone a great change, including work habits and methods of change. Looking back now, it is from a silly boy to a relatively rational person doing business.

I had no confidence in the first few months of the trough, because I always wanted to build up the giant building, and then I would go out of it. I have been doing this effort, and finally failed, so I began to be unconfident at that time. When I suddenly realized that the building was impossible to build, my focus shifted to making a product and restarting it with a product.

When a man is in a good time and at a successful time, he must be proud of himself and not lose easily when he fails. You have the strength to admit defeat. So I suggest that entrepreneurs can be strong at this stage. Of course, you can't sleep on your head.

To some extent, people encounter twists and turns is a good thing. When a man is successful, when he is successful, he can not learn anything. Only those who fail, lessons learned are often profound and indeed useful.

In China, enterprises are still low-key.

Learn from Liu Chuanzhi

I was in the most difficult 1997, when I was preparing to do a lot of brain damage. I asked Liu Chuanzhi to talk about it once more, and asked him about his corporate culture. Later, our corporate culture absorbed many of them. {page_break}

First, when it comes to doing it, we cannot do it. This is very earthy, but very practical. I used to have this kind of situation, my subordinates patted me on the chest, the sales amount must be done next month, and it didn't finish at that time. It is equivalent to deceive the above, put him on the horse, and then deceive the following, the atmosphere of the team is very bad, no fighting power.

After I talked with Liu Chang, I made such a rule. When the sub company reported the sales plan, I told them that you could quote less, but when it reported it, it would do it. Once the atmosphere is formed, business is very practical.

Two keys to health care products

Giant is our company's brand name. Gold and platinum are their products. I like to name such products because I think such names are easy to remember. To name products, it is best to use common words when people speak everyday. Those profound words can not be remembered. So the first product named brain gold, this is a starting point. The back is always upwards.

In fact, the key points of health care products are: first, whether it is theoretically effective or not. The second point is whether the effect consumer can feel that if he can feel it, he will spread it to you through word of mouth. In fact, health products are really profitable, advertising is not enough to earn money, advertising costs are too expensive, and can only play an important role. Real money depends on consumers.

If I feel that there is an investment opportunity, there may be no need to insist that the debt ratio of the company is zero, and that there can be some debt appropriately, so long as the ratio is not too high, it can be done.

Do what you like to do.

After I withdraw from the company, I do what I like best. This is very important, the company developed a game, I will experience from the perspective of players, and then make suggestions. If I meet a very interesting game, I am very happy to play, and contribute to the company. I am very happy to work and live together.

The company's online game projects do not allow me to participate in R & D. If you say something about a project, he also says that people who are responsible for R & D will not know what to do, so they must be authorized. How should the project be developed? There is no relationship between leadership and leadership. Everyone is equal.

Now I see things are a very dull feeling, that is, "god horse is floating clouds", is indeed different from the young. When I was young, especially before wrestling, I was totally two.

At that time, I seemed to care about everything, wanted everything, and finally had nothing. Now, let's take a look at it. It's actually very good, and very happy. The development of enterprises is not necessarily slow, and personal life may be better.

Two qualities of future entrepreneurs

For entrepreneurs, I want to give them the most direct advice. They are very cute, so from the perspective of their responsibility, do not beat around the Bush, he loves to listen to is his business. From my point of view, it is to tell the truest idea. I am guided by this guiding ideology.

The most important qualities of entrepreneurs in the future are two: first, understanding, without understanding, you should go to work, and not necessarily be an entrepreneur. Second diligence can endure hardships. These are two. I don't think so. Together with the two, I think he has succeeded more than a half.