The Secret Of Detonating Money Is So Simple.

At present, in the WeChat ecosystem, besides the small program live broadcast, the video number is also a hot topic. Since the beginning of the year, with the gradual expansion of the scope, the video content, a short content product that can be combined with the public number, has attracted the attention of content creators.

WeChat's official video Number "WeChat moment" released a short video, pointing out: "video number is a space that everyone can create. It is a window for us to understand others and understand the world. It can not only carry out points, comments, collections, and other operations, but also can share WeChat's interest rate and friends circle, and also can get out of the circle of WeChat friends through social recommendation. Over 1 billion 100 million users' big stage, video numbers and WeChat payment, small games, small programs combined to stimulate more imagination.

About the imagination space of the video number, the "WeChat payment, small game and small program combination" mentioned in the official introduction excited a lot of players. Video player guess, "the future video number may develop electricity supplier energetically". For example, at the bottom of the current video content, you can put links to public articles. Later, you may also link to live watch, praise micro mall, Jingdong stores, etc., so as to achieve mutual diversion between public and private domains, and solve the closed loop business problem.

Of course, at the present stage, content creators have studied and explored more about how to do video content and how to make their video numbers more exposed. For this reason, billion power has studied a large number of video numbers, and summed up some methods that make video content become explosive.

　　 Which video Number subjects are more "fire"?

Billion power found that in the short video with more than 10 thousand points, the net red / bloggers in the current live broadcast area are also one of the main players in the video. Taobao head anchor Wei Ya, net red Li Zi seven are listed here.

Of the 15 short videos released by Wei Ya, 7 of them were over 10 thousand +. And the first short video uploaded by the blogger Li Zi Qi, who became popular with Chinese traditional handicrafts, won nearly 50 thousand points.

The second most important video signals are stars, such as Li Yifeng, Hu Haiquan, Di Ali Gerba, and "Grandpa You Benchang". Among them, the short video works of Fan Yi Shan Yi released by You Benchang were over 61 thousand.

The public number V, the video number from the media, is also highly concerned, such as fan Deng's book, Tu Lei, Liushi Lei Lei and so on. For example, the theme of fan Deng's publication is "you have to learn to pursue your career instead of sideline" with a short video rating of over 26 thousand.

Some short videos released by the folk craftsmen also gained a high praise. For example, the video number of the video Number named "Shou Yi Xiao Pang" was released by hand, and the short video of academician Zhong Nanshan was awarded 25 thousand + points.

In addition, the excellent entrepreneurs who can arouse the resonance of users are also the main body of video frequency. For example, some grassroots business people released their real entrepreneurial experience. Vlog, a user named "Jin Yan", has a short video rating of 9680, though it is less than 10 thousand, but it is also very attractive.

Which content is popular?

Billion power has studied thousands of short videos, and found that the short video content with high number of comments and comments is mainly in the following categories:

1, "real life". For example, a short video released by Wei Ya about her "look after the broadcast" has 13 thousand + user points.

2, "yearning for life". For example, Li Zai received nearly 50 thousand of the short video taken by making use of home sofa for the swing. Many users commented that "this kind of life is very desirable." In the 26 short videos released by the video number account named "Fang Qi Kiki", there are 15 gains of 10 thousand + points. The video content is mainly about travel themes. Users comment on "people and scenery are all beautiful." do Kiki want companions? I will make tea "a nice life".

3, teach the short video content of life skills and knowledge. For example, 7 of the 23 short videos released by "Pipi Jiao Cai" were praised over 10000.

4, entertaining, interesting short video content. For example, the brief introduction of "little ah seven" is "Chongqing girl singing with heart". The short videos released are all fragments of her singing on the roadside. The commentary is called "sweet and salty", "there is a story in this voice", "I want to listen to the scene next time". Of the 32 short videos she released, 14 were worth ten thousand.

5, "moving moment". For example, a theme is "moving!" After 00, the boy rescued the drowning child. You are desperate to jump into the water, handsome! " The short video was praised 32 thousand times.

In addition, there are video numbers players pointed out that compared to the quiver, fast short video content is more entertaining, and their own test results in WeChat video number, personalized content did not get too much browsing and praise, but a very public topic content has been better broadcast and praise.

Some details about video content.

Yan Yu Long, a media player, has been playing video for a while. He shares his opinion on how to make the video content become an explosive payment: "video number is an opportunity. The secret to do it well is to have good content, to catch people, and to integrate push." He published his own name, "why do reporters and public relations sell insurance? For example, the main reason for the 10w+ browsing is that:

First, cut corners and create conflicts. This video hit at least three circles, including media, public relations and insurers. It hit the pain point of making money, transformation and environment, and triggered the inner conflict of the audience.

Two, channel dividends, social promotion. The video number is currently in its freshness. It can get through the circle of friends, WeChat group and public number. It has a lot of traffic, and the home page of the video number is algorithm recommendation. Once the keyword is pushed, it will get a big flow exposure.

In content creation, apart from the "routine" that is similar to the public number, the function of adding video numbers to the topic seems to be similar to micro-blog. After adding the topic, the short video will have the chance to be seen by the users who are interested in the topic and increase the exposure rate.

In addition, the billion state power also summarized several details of the video number for readers' reference:

First, the video number can send video or send pictures, but the effect of the video is not as good as that of the video.

Second, the longest time limit for short video is 1 minutes, but the best video duration is 30 seconds.

Third, the cover of the video number is not optional, and the default interception is the scene of the first second, so the contents of the first second picture are very important.

The first content of the fourth, first video numbers is very important. It may be recommended by WeChat and recommended to your friends and friends. If the first video is carefully produced and received a lot of commentaries and commentaries, then the following contents will be more easily recommended.

Fifth, attractive video content is usually timeliness, knowledge and interest. The topics discussed can be controversial, triggering user discussions, or creating suspense, arousing curiosity that users continue to explore.

Sixth, the insertion of public links under video content is a better way to promote and guide each other. At the same time, video content can be forwarded to friends and forwarded to WeChat group and circle of friends, and interaction in the comments is one way to let accounts get more exposure.

Seventh, the name of the video number can only be modified two times a year, and it can not be repeated with the account name that has been registered successfully.

Eighth, if the video frequency is violating many times, or if there is a serious violation of laws or regulations, or if WeChat has reasonable grounds for believing that the video number may be harmful to the legitimate rights and interests of WeChat users, it may be sealed.

Ninth, video number is also a content creation platform. High quality and original content is the core. If the platform recognizes that your content has a higher risk of infringement, it will be automatically limited.