Fashion Sales In Special Times

During the special period, some brand clothing stores have set up WeChat sales groups, displaying clothing in low prices and selling at low prices, including dresses, down garments, wool coats and short sleeved shirts. In different seasons, various styles of clothes come into battle, attracting lots of love girls to pay their orders.

Recently, many members of the public, Ms. Zhang, have seen a number of WeChat groups, which are sales groups formed by brand clothing stores. Previously, she was a member of these clothing stores, and WeChat was added to the sales staff. She was drawn into the group by salesmen, buying clothes in groups, and enjoying the preferential price. For example, the original price of the short sleeved shirt is 560 yuan, the promotion price is 112 yuan, the original price of the spring dress is 1280 yuan, the promotion price is 448 yuan, the original price of the cashmere coat is 3600 yuan, and the promotion price is 1440 yuan. "There are four seasons of clothing sold in the group, and the price is about 70 percent off of the original price, which is very cost-effective." Ms. Zhang said.

During the prevention and control of epidemic situation, clothing shops have relatively less traffic, and some shops have put up 3 - 50 percent off promotional posters. To this end, clothing businesses use the network platform to form WeChat sales group, some clothing stores posted a sales group of two-dimensional code at the door, and some sales members pull members of customers into the group. In the sales group, sales personnel will broadcast the four seasons of spring, summer, autumn and winter to show the different styles of clothing, inform the original price and promote the price, so as to enhance the sales of clothing. "Most of the group are female customers, who are interested in these promotional costumes, and many customers buy them separately." Ms. Zhang said she had purchased 7 pieces of clothing in half a month.

The reporter consulted a brand clothing salesperson and realized that this is a "helpless action" in the special period. Clothing is a commodity that grabs the season. Usually before and after the Spring Festival, it will grab the spring costumes for the season. Today, spring clothing has not yet been fully met with customers, and summer clothing is eager to become the leading role in sales. As a result, spring clothing will backlog and store up. Therefore, shops decide to form live sales of WeChat sales group, which can not only sell seasonal clothing, but also promote off-season clothing at a low price, thus easing store pressure.

Most of the customers are recognized for this way of sales. Ms. Zhang said, "in the special period, the clothing sales staff send the clothing video to the WeChat group. Customers can choose the order according to their preferences, which is considered a cost-effective and proper way of sales."