Against The Trend, Taiping Bird Broke 5 Billion In The First Three Quarters Of The Year.

The three Quarterly Bulletin released by Taiping bird showed a single quarter revenue of 1 billion 883 million. In the first three quarters, Taiping bird realized a net profit of 207 million yuan attributable to shareholders of listed companies, and its operating income was 5 billion 3 million yuan.

In the first three quarters, its online business performance was brilliant, operating income was 1 billion 285 million, an increase of 14.28% over the same period last year, and the growth in the third quarter was more than 30% over the same period last year. Offline business achieved revenue of 3 billion 650 million, basically maintaining a flat state, down 0.6% compared with the same period last year.

From the perspective of channel attributes, Taiping bird business realized 2 billion 247 million yuan in business revenue, up 5.9% over the same period last year, and realized gross profit margin of 66.9%, up 1.38% over the same period last year. In the reporting period, the Pacific bird franchise realized 1 billion 400 million yuan in revenue, down 9.3% from a year ago, and realized gross profit of 44.28%, down 2.9% from the same period last year.

In terms of brand, PEACEBIRD women's wear achieved 1 billion 851 million yuan in revenue, an increase of 1.33% over the same period, and a gross margin of 56.84%, an increase of 2.37% over the same period last year. PEACEBIRD women's clothing is mainly due to a direct increase in sales discount rate has increased greatly, the revenue has increased, the cost has declined, and the gross profit margin has been improved.

PEACEBIRD men's clothing was mainly due to the direct sales discount rate fell, the old goods handled year-on-year increase, revenue fell 1.06% to 1 billion 648 million yuan, gross profit margin 57.12%, down 2.3% compared to the same period. PEACEBIRD men's clothing is mainly due to the year-on-year increase in the discount rate of direct sales and the year-on-year increase in old goods handling. The income has declined, the cost has increased, and the gross profit margin has decreased.

LEDIN Lok Ting women's clothing increased the layout of direct and online channels during the reporting period, achieving a revenue of 679 million yuan, an increase of 11.27% over the same period. LEDIN Lok Cho women's clothing increased the layout of direct battalion and online channel, and the income cost increased considerably.

Mini Peace children's clothing revenue grew 5.69% year-on-year, gross profit grew 4.18% year-on-year, due to the sales discount rate and product multiplying effect. Mini Peace children's clothing is mainly due to the sales discount rate and the rate of increase of products, the income has increased, the cost has declined, and the gross profit margin has been improved.

On the offline channel, in the first three quarters of 2019, there were 346 new stores and 572 franchisees in Taiping bird store, 237 outlets, 827 franchisees and 10 joint stores. Up to the end of the reporting period, Taiping bird net shop was 156, and the number of stores under the current line is 4438, of which 1625 are direct stores, 2807 are franchisees and 6 are affiliated stores.

In terms of commodity management, Taiping bird continued to upgrade its product design and development capabilities, do well in commodity planning, and constantly advance in the cross-border joint name of consumers. The joint name of Lok Ting X white rabbit launched in the reporting period, Harry Potter and Taiping bird's cooperation series are all selling well in the market.

Taiping bird has held the third big show in New York fashion week in September 4th, and held the first big show in Paris fashion week on the evening of September 29th in Paris. The two big shows together formed the "Shuangcheng plan" of Taiping bird.

In an interview, Xu Yandi, a spokesman for Pacific bird, said that the stock structure of Taiping bird was significantly improved under the combined effect of sales growth and inventory management. As of the end of the three quarter of 2019, the net inventory of Taiping bird stock was 2 billion 124 million yuan, down 3.09% from the end of the three quarter of last year.

In terms of brand promotion, Taiping bird continues to increase its brand building efforts, constantly exploring the fusion direction of Chinese culture and innovative design through brand show, and strengthening the fashion expression of "Chinese design" on the international stage under the "national tide".

During the reporting period, the Mini Peace children's clothing of Taiping bird took the lead in landing in Beijing fashion week in August. Women's wear and men's wear brand appeared in New York fashion week and Paris fashion week in September.

In terms of channel layout, Taiping bird continued to optimize the layout of the "new four-wheel solid drive" channel. While promoting the rapid development of online business and exploring the whole line of retail sales, Taiping increased the expansion of shopping centers and Oteri J channels, and constantly improved the overall quality of offline stores.

By the end of 9 2019, there were 4438 stores under the brand of Taiping bird, including 1625 outlets, 2807 franchisees and 6 stores.