China Textile Shares (600448): Half Year Net Profit Decreased 15.33% To 9 Million 604 Thousand And 200 Yuan.

600448.SH issued its semi annual report in 2019, operating income of 1 billion 510 million yuan, down 5.68% compared to the same period last year. Net profit attributable to shareholders of listed companies was 9 million 604 thousand and 200 yuan, down 15.33% compared with the same period last year. Net profit of shareholders attributable to shareholders of listed companies after deducting non recurring gains and losses was 2 million 970 thousand and 700 yuan, down 50.13% compared to the same period last year. The basic earnings per share were 0.02 yuan.

The company's brand strategy is an important part of the overall development strategy. The company continues to promote the brand building of "China spinning", "blue platinum", "Xiao Ni", "Nord", "spinning", "Han Yi", "LINPURE", "Janis" and so on. Since entering the terminal market, the company has adhered to the brand concept and continuously introduced differentiated and high-quality home textiles to the market, and the market influence and brand awareness are getting higher and higher. "Blue platinum" brand has won "China's most excellent quality children's home textile Award", "China's most scientific and technological innovation home textile brand", "Shandong famous brand" and other honors.

The company created Huachang network technology and set up the "Huachang fast color" Internet platform. In July 2016, "Huafang HFCPS center" was launched. In September 2016, "Hua Fang Donghua intelligent textile laboratory" was launched. The integrated central control and control system (HFCPS) of Huafang is based on the interconnected digital environment, based on the technical specifications such as the digital standard specification of the production system, the API standard, the automatic docking of the supporting system, the global security protection and other technical specifications. Based on the intelligent factory as the core, from the initial purchase intention of the product to the following order chain submission, product design, supply chain procurement, manufacturing, logistics delivery, follow-up service and product quality tracking, until the end of the product life cycle, the intelligent coordination management platform of the whole life cycle process is implemented. The company promotes the rapid development of enterprises by strengthening the construction of information technology and information services on the Internet, promoting the development of the "B2B" platform, opening the new marketing mode of "O2O" platform, and expanding the business scope of "micro business" platform.