Henan Held High End Forum On Quality Brand Construction Of Textile And Clothing Industry

On March 23, the high-end forum on quality brand building of Henan textile and clothing industry was successfully held in Xinye. Hao Jinghong, Deputy Director General of the Department of Industry and Information Technology of Henan Province, attended the forum and delivered a speech. Chen Yichu, Vice Chairman of the 9th CPPCC of Henan Province, Zhang Li, former Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology and Vice President of the China Textile Industry Federation, Zhou Hongning, Leader of the Brand Cultivation Expert Group of the Ministry of Industry and Information Technology, attended the forum and delivered keynote speeches. The forum was guided by the Department of Industry and Information Technology of Henan Province, hosted by the People's Government of Xinye County, and undertaken by the Industry and Information Technology Commission of Xinye County.


Hao Jinghong pointed out that at present, China's economy has shifted from a stage of rapid growth to a stage of high-quality development. We must shift the foothold of promoting development to improving quality, and accelerate the cultivation of new competitive advantages with quality brands as the core. Henan is an important textile and clothing province in China. Its textile and clothing production ranks in the forefront of the country. More than 10 backbone enterprises represented by Xinye Textile have become one of the top 100 cotton textile enterprises in China. However, in the process of rapid development, there are also some structural contradictions in Henan's textile and clothing industry, such as low added value of products, few well-known brands, etc., which are at the low end of the value chain in the textile and clothing industry chain. To revitalize Henan's textile and clothing industry, we must vigorously carry out quality improvement actions, implement the brand driven strategy, improve the core competitiveness of the textile and clothing industry, and promote the textile and clothing industry chain to the middle and high end of the value chain.


The theme of this forum is "quality brand building". Chen Yichu, Zhang Li and Zhou Hongning made keynote speeches around "the pillar of enterprise transformation and upgrading - brand and innovation", "enriching regional brand connotation, promoting high-quality industrial development" and "strategic oriented systematic brand cultivation". More than 200 experts, scholars and people from textile and garment enterprises from both inside and outside the province participated in the forum.