The Consumption Of The Spring Festival First Broke Trillion Yuan, And The Internet, Customization, Experience And Smart Consumption Became The Highlight.

February 4th - 10, the national retail and catering enterprises achieved sales of about 10050 billion yuan, an increase of 8.5% over last Spring Festival Golden Week.


Buying new year's products, eating New Year's Eve dinner, Internet consumption, customized consumption, intelligent consumption, green food, intelligent household appliances and new digital consumption are popular. Leisure tourism and viewing and viewing, the Spring Festival movie box office has exceeded 5 billion yuan at the total box office. The domestic science fiction blockbuster "wandering earth" leads to 2 billion yuan box office; folk activities, cultural festivals, "big year in the Forbidden City", National Museum greet the new spring... In the Spring Festival of 2019, consumption was red and red.


According to the Ministry of Commerce monitoring, new year's Eve to the beginning of the month six (4 - 10 February), the national retail and catering enterprises to achieve sales of about 10050 billion yuan, an increase of 8.5% over the Spring Festival Golden week last year.


Consumption is strong and flavour is strong.


New year's Eve dinner, reunion dinner and family banquet have become the protagonists of the Spring Festival catering market. Popular and characteristic restaurants are favored. The local catering enterprises have a hot new year meal, and the consumption of food and beverage is more delicious.


During the Spring Festival, 36 restaurants in Tianjin focused on 12 thousand tables for the new year's dinner, an increase of 5.3% over the same period last year. The key catering enterprises in Yangzhou, Jiangsu, have ordered 4000 more tables for the new year's Eve, and nearly 40 thousand have gone out on New Year's Eve; and the sales of catering enterprises in Beijing have increased by 10% over the same period last year. Many catering enterprises and network platforms have launched products and semi finished new year's Eve takeout, chefs home cooking and other services. The order volume of a takeaway platform has increased by 107% over the same period last year.


According to the information released by the Ministry of Commerce, during the golden week of the Spring Festival, the national commodity market maintained a steady and rapid growth. Traditional consumption was booming. The sales of New Year gifts, traditional foods, new electronic products and local characteristic products increased rapidly.


The exhibition film is popular.


"Year flavor" is not only the abundance of material, but also the richness of culture.


A generation of people watched the exhibition and felt the great changes in history and family feelings. During the Spring Festival, the Great Revolution - the 40th anniversary large-scale exhibition celebrating reform and opening up, witnessed an upsurge in the exhibition. The number of visitors visited more than 60 thousand times per day, creating a new visit to National Museum.


Over the past year, viewing is a must for many people during the Spring Festival. This year's Spring Festival stalls, there are 8 movies concentrated on the first day of the Lunar New Year's day, and the box office is over 1 billion 400 million yuan on the same day, creating a new high of box office in China. The craze of "watching the wandering earth" has become a unique cultural phenomenon in the Spring Festival. The national box office is more than 5 billion yuan, and a large number of domestic films are well received. "Piggy page past New Year", "bear haunted? Primitive times" two animated films are the main audiences for children and parents.


"Enjoying the ice and snow in the north and enjoying the warmth in the South" has become a popular tourism choice. Six days before the holidays, there were more than 800 thousand tourists in eight scenic spots in Sanya, and 4 million 762 thousand tourists in Inner Mongolia, an increase of 14.6% over the previous year. Experiential consumption, such as leisure tourism, viewing and watching, folk activities and so on, is becoming more and more popular. The the Imperial Palace Museum held a "great year" campaign in the Forbidden City, which received nearly 500 thousand visitors during the festival. Beijing Temple of heaven and Longtan two temple fairs receive 280 thousand visitors per day, and the Yu Garden Spring Festival Folk Art Lantern Festival in Shanghai receives more than 200 thousand visitors per day.


Online and offline supply and marketing boom


The shopping malls are full of joy and bustle, and the big business platforms are "closed during the Spring Festival". Online and offline, consumers enjoy high quality services during the festival.


During the golden week of the Spring Festival, sales of traditional new year products, green food, smart appliances, new digital products and local characteristic products maintained a relatively fast growth. Anhui and Yunnan focus on monitoring household electrical appliances sales growth of about 15%, Ningxia key monitoring enterprise communications equipment sales increased by 14.2%. Sales of green organic food increased by 40% and 18.6% respectively in Hebei Baoding and Hubei Qianjiang key monitoring enterprises. Shopping centers, shopping centers, entertainment and other functions in one shopping center, Oteri J and other new formats are favored by consumers. Sales of 7 shopping centers and outlets in Shanghai are growing by more than 20% over the same period last year. Sales of major shopping centers in Anhui increased by 11.6%. The sales volume of an electronic business platform increased by 40% during the Spring Festival, and sales of smart phones, high-end household appliances, household products, fashion clothes and other products were selling well.


During the Spring Festival, the distribution of electricity suppliers to distribute personnel to ensure spanport capacity, also continue to play the logistics "black technology" intelligent advantage. In Suning's robot warehouse group, Suning AGV robot has taken the place of many selection personnel. Thousands of square meters of warehouses have only 2~3 selection personnel, which greatly improves the picking efficiency. The officially launched UAV delivery route has further ensured the timely arrival of consumers' favorite annual goods.


E-commerce platform and logistics enterprises have invested in the "no closing" army. Tmall, Jingdong, Suning and other business platforms provide normal services during the Spring Festival. Shun Feng, EMS, Tantong, Baishi Huitong and other courier enterprises coordinate manpower and material resources, and become a solid force behind the promise of "no closing".