The Retail Sales In The First Three Quarters Of Bosden'S Good News For The Beginning Of The Year Rose By More Than 30%

Bosiden's new strategy of "focusing on the main channel, shrinking diversification" has obvious benefits.


On January 8, Bosiden International Holdings Co., Ltd. announced its retail performance in the first nine months of the 2018/2019 fiscal year, showing that the cumulative retail amount of Bosiden brand in the first nine months rose by more than 30% year on year, while other brands of the Group recorded a growth rate of more than 30% year on year.


In the 2018/2019 fiscal year, Bosiden adopted a new strategy of "focusing on the main channel, shrinking diversification", concentrated resources to develop the down jacket business, closed most of the past non down jacket projects, and carried out fashion transformation of products and upgraded brand image.


At present, according to the retail data of brand down jackets in the first nine months of 2018 disclosed by the company, the brand and product changes of Bosiden have been fully reflected in the retail terminal. Looking back on the "Double 12" in the past, the flagship store of Bosiden brand Tmall sold 330 million yuan, an increase of 180%; The daily omni channel sales of Bosiden brand reached 510 million yuan, an increase of 150%; In the peak sales season, Bosiden's single day growth rate has kept hitting new highs and surpassing history.


Bosiden held a fashion show in New York Fashion Week in September 2018, which caused heated discussion in social media. The financial report for the first half of September 30, 2018 showed that the group's overall operating revenue was 3.444 billion yuan, up 16.4% year on year. At the end of 2018, the share price of Bosiden, which has been listed in Hong Kong for ten years, rose all the way and reached a new high in nearly five years.


Bosiden said in the announcement that the Group will continue to strengthen the product quality upgrading and fashion function innovation of the brand down jacket business, while comprehensively upgrading the channel, brand image and retail operations, and the brand down jacket business will develop steadily.