Tmall Apparel And Brand New Retail Strategy Cooperation Will Be Upgraded In An All-Round Way

"In 2018,

And brand

Strategic cooperation will be upgraded in an all-round way.

According to the world clothing shoes and hat net, in January 19th, Alibaba headquarter, Tmall garment business Group CEO Ding Ding announced at the new retail strategic partnership conference.

According to Martin, as a global

The core position of digital pformation, Tmall clothing's new retail strategy has expanded to become the 4 "energy upgrade".

Tmall apparel business Group CEO Ding

Four big upgrade: brand advanced standard

The first is resource upgrading.

Tmall will set up a brand promotion tool that can be involved in marketing and shopping guide, and set up brand alliances for strategic cooperative businesses.

It is understood that UNIQLO, Semir, JackJones, the 5 brands of Taiping bird, GXG and so on.

Next is data upgrades.

Tmall will help new retail strategic partners to provide data upgrades and support when launching new products, new brands and new users, including the establishment of new product surveys and sales projections.

The third is the upgrading of commodity operation.

Tmall can make systematic brand diagnoses for businesses from the perspective of business paction analysis, user analysis, commodity analysis and comprehensive competitiveness, and provide key support for new retail decisions of businesses.

Finally, the new retail upgrade.

In 2018, Tmall's new retail will further use new technologies and data applications to help more brands complete the online and offline integration of smart upgrades.

"These 4" energy upgrading "are not only the upgrading of resources, data and commodity operators, but also the upgrading of new retail businesses.

New retail has become the standard of clothing brand. "

He said.

Nike CEO seven mention Tmall, just because it tasted sweet?

Over the past year, Tmall and many brand businesses have jointly created new retail pformation and upgrading.

Nike, bestseller, GXG, La Natsu Bell, Mark Ed Faye, Zara and Wei Mei have already tasted the sweetness.

In the two quarter earnings conference of Nike in 2018 fiscal year, its CEO Mark Parker continued to refer to Tmall and Alibaba for 7 consecutive times.

Nike reported that its overseas market was growing rapidly, especially in the Greater China region represented by Tmall, up 17% from the same year.

This year Tmall double 11 single day, Nike sales exceeded 1 billion yuan mark, including Tmall official flagship store direct business, "growth is more than 30%".

Nike has become the 11 Tmall's clothing brand with a turnover of 1 billion yuan.

"Tmall's new retail is more consumer centric.

Nike leads the future of sports retail through digital technology. In China, we are the leading brand of sports industry in e-commerce and physical stores.

That's why cooperation with Tmall is very important to us. "

Dennis Van Oossanen, vice president of Nike's Greater China retail division, said.

Around the new retail business, Mark Ed Faye carried out a comprehensive pformation of the IT infrastructure. Through the open ecosystem of Alibaba, during the 2017 Tmall 618, Mark Ed Faye launched the first new retail intelligent store in only a week. In the store, each product was equipped with a RFID similar to the ID card. After consumers tried it on, the smart screen was stored in front of the store. Through the identification device of the Internet of things, the big screen could automatically identify the commodity ID, not only pushing the model trial effect synchronously, but also presenting product introduction, evaluation and related collocation.

For offline stores, online data access not only effectively filled the SKU of stores, but also promoted the linkage rate of commodities through related recommendations.

Mark Ed Faye also plans to open more intelligent stores in the core business circle in 2018.

La Natsu Bell is ingenious, and uses new retail to reverse its physical store channel design.

Throughout the process, La Natsu Bell used Tmall big data to analyze and select the addresses of new stores.

It is understood that La Natsu Bell's more than 9000 stores want to increase sales scale, hoping Tmall big data to help open new store location to achieve strategic decision.

At the same time, La Natsu Bell's many brands want to achieve differentiation through Tmall's big data, including product differentiation, product development planning docking.

Most of the goods were sold on the same line and the same price. 60% of the orders were shipped through the stores, and two times sales opportunities for a garment.

Tmall will "thousands of people as one" service business new retail upgrade

Tmall carry on shopping bag is a new retail product on the line of 2017 year old. When consumers are interested in the shop, but they can not decide immediately whether to buy the goods, just sweep the two-dimensional code and jump directly to the shopping cart page. After making the decision, they will buy it on the direct connection.

GAP is the direct beneficiary of this technology.

Through this function, GAP accounted for 20%-30% in the store, and last year's Tmall 618, after the consumer left, the order was 80%.

It also hopes that Tmall's new retail business can bring more customers to the brand, and build smart stores into long-term projects on both sides, so as to integrate online and offline businesses.

Tmall's new retail has become an important engine of global brand digitalization and pformation.

According to Martin Ding, previously, to help partners practice new retail, Tmall apparel set up a hundred professional team.

It is reported that after the new retail strategy has been upgraded, the corresponding partners have expanded from Tmall to Ali's whole ecosystem, and the team has expanded to nearly 1000 people.

In the future, thousands of people will be upgraded to new retail businesses.

"We do not do entertainment news, do not grab the job of spokesperson, we are able to give every brand business partner."

Tmall apparel business group president Ding Ding finally said at the meeting.

More interesting reports, please pay attention to the world clothing shoes and hats net.