Bosideng Reached Strategic Cooperation With Ctrip To Build A Relaxed National Day Trip.

According to the understanding of the world clothing and shoe net, there has been an explosive increase in China's tourism market in recent years.

Whether travel frequency or consumption level has been significantly improved, the pursuit of easy travel mode has gradually become the trend of the public.

Cross border cooperation to enhance brand image

National Day is approaching, national brand.

A strategic cooperation with Ctrip, a leading online travel service company in China, is designed to give consumers an easy way to travel.

Bosideng, as a benchmarking enterprise in the down garment industry, has been committed to delivering the core values of "warmth, taste and intimate" to consumers.

The Bosideng chose to cooperate with Ctrip with "quality and service" as its brand concept because of the commonness of each other in brand philosophy and consumer groups, as well as the uncommon reputation of both sides in consumers.

Through this work, we will deepen the brand image of Bosideng in the existing consumer's "warmth, taste and intimate". At the same time, we will attract more young consumers to reflect the younger brand.

During this period, Bosideng introduced multi-functional technology down clothing, using the Japanese anti allergen technology, effectively prevent the emergence of feather bacteria, get rid of allergic diseases caused by dust mites, inhibit the perspiration caused by bad smell, avoid embarrassment odor trouble; at the same time, adopt four kinds of professional lock pile technology, namely, sub pile filling, anti pile needle, high density locking, fabric anti flannelette, effectively resist the trouble of different pile, and make travel easier.

The strategic cooperation with Ctrip not only enhanced the exposure of Bosideng functional down jacket, but also changed the stereotype of Bosideng imperceptibly, and successfully interpreted the different concepts of plume.

At the same time, we should pay attention to the WeChat public number to give the big package as a gimmick to effectively drain consumers and cross-border cooperation to detonate the down industry.

Of course, if the brand wants to stand out from the same products, it must get rid of the homogenization of products.

Bosideng truly achieves this, in addition to the accumulated brand awareness and reputation, its down quality and innovation, and its unique brand image are the key.

Endowed with more possibilities in the field of domestic down garment brand, perhaps this is the unique charm of Bosideng.

More interesting reports, please pay attention.

。