Nordstrom Plans To Open "Zero Inventory" Small Store

U.S.A

Department store

Announced at the beginning of this month, plans to open a series of "

Nordstrom Local, a small store.

According to the world clothing shoes and hats net, the first Nordstrom Local will open in West California Hollywood on October 3, while customers try on clothes, they can also taste local beer or wine, make a nail or consult a stylist.

After selecting the goods, the stylist will pfer the goods from other Nordstrom stores or websites.

This unique concept is quite the opposite of traditional department store thinking, but the concept is not so crazy in the case of Nordstrom and its fierce competition in the physical retail industry.

With more consumers buying online, American retailers are trying to find the best way to deal with physical stores.

Shop is still the main place where shopping behavior takes place. It plays an important role in maintaining existing customers and attracting new customers, but its function of "shopping place" is gradually declining.

That's why Nike, Farfetch and other companies continue to add interesting innovative experiences to store's shopping functions.

Nike, the latest five SoHo flagship store in New York, is equipped with a basketball court where customers can try on basketball shoes.

The first floor treadmill has a variety of virtual outdoor running scenarios to choose from, and can also analyze steps when customers are running.

Farfetch, the concept store opened in April this year, The Store of the Future (future store) allows customers to seamlessly link their real life to online shopping through digital facilities.

If you can identify the consumer's login system, identify what clothes the consumer has taken, and automatically add the built-in RFID hangers to the wish list, check the wish list, select the color and size of the smart fitting glasses, etc.

Both companies know how to make full use of physical space to provide experience without online shopping, while retaining the advantages of e-commerce.

The concept of Nordstrom Local is similar. It focuses on attracting customers into stores, and knowing that customers are not necessarily buying goods at that time.

That's why inventory is not so important.

As long as the order is placed before 2 p.m., Nordstrom Local will provide the delivery service on that day.

In addition, Nordstrom Local also provides online single store pick up services, and stores can also be retrofitted on the spot and provide customized clothing services.

These changes can be achieved in a relatively small retail area.

The storage area of the Nordstrom Local store in Western Hollywood is 3000 square feet (280 square meters), while the average Nordstrom store has an average area of 140 thousand square feet (13 thousand square meters).

Nordstrom Local is an innovative way to solve the excess investment in retail space, that is, the retail bubble.

In March this year, CEO Richard Hayne, Urban Outfitters, a famous american apparel chain retailer, pointed out that the United States had too much retail space and sold too much clothing.

In particular, there are many stores in department stores, which tend to be large in size so as to store inventory and reduce costs.

However, this innovative zero inventory store is still in the pilot stage, and how it works is unknown.

So far, there is only one Nordstrom Local store, and Nordstrom store stores will not necessarily adopt this mode in the future, and will continue to open traditional stores.

No surprise, Nordstrom Local will become a valuable test site for Nordstrom to observe consumer behavior and analyze their needs.

Although the concept of Nordstrom Local has been introduced by Nordstrom, the share price has fallen, but after all, Nordstrom finally caters to consumers rather than investors.

More interesting reports, please pay attention to the world clothing shoes and hats net.