Before 2020, Decathlon Wants To Open 500 Stores In China.

According to the world clothing shoes and hats net, recently,

The group released 2016 global financial report.

According to official reports, Decathlon group's global revenue in 2016 exceeded 10 billion euros, an increase of 12% over the same period last year.

Sales exceeded 10 billion euros (before tax).

In 2016, Decathlon group's revenue exceeded 100 billion euros for the first time.

Decathlon's largest market is still the main base of France.

Decathlon has a single largest number of stores in all laws (301), and France contributes 33% of Decathlon's sales.

In 2016, Decathlon opened 8 new stores in France.

International business accounts for 67% of Decathlon's revenue.

Last year, Decathlon opened 164 new stores in the world, five new locations in Singapore, Malaysia, Mexico, Slovenia and Ivory Coast.

Successfully set up offline shopping mall.

Decathlon now has 1176 stores in 28 countries around the world.

According to legend, Decathlon will enter Israel, Canada and Philippines market in 2017.

China is Decathlon's largest overseas market, with 214 shopping malls (9 in Taiwan).

The number of Decathlon stores in China is second worldwide.

Analysis of Decathlon's performance in China in 2017:

Number of shopping malls and customers:

In 2016, Decathlon's Chinese customers increased by 34%.

The number of shopping malls increased from 166 in 2015 to 214 (9 in Taiwan), and opened in Urumqi, Nanchang, Fuzhou, Datong, Nanning, Baotou, Yangzhou, Yibin, Xiangtan, Zhuzhou, Zhuzhou, Zhuzhou, Xiangtan, Hong Kong, Hong Kong, China, etc.

In 2017, Decathlon plans to enter new cities such as Haikou, Taiyuan and Kunming.

In 2016, Decathlon had 5 new self-sustaining property projects, which are located in Dalian, Changchun, Datong, Ningbo and Luoyang.

Among them, the Hong Tang shopping mall in Ningbo, Zhejiang, is the 200th shopping mall of Decathlon in China. The shopping mall of Luoyang Huashan road in Henan, as the flagship store of Decathlon central China, is the largest shopping mall in the Central Plains.

In 2016, Decathlon opened new stores in China.

Wang Tingting, vice president of Decathlon Greater China and director of enterprise communication department, said in an interview with reporters that since the end of 2014, Decathlon has begun to sink to the two or three tier cities in China.

Compared with the mature East China, Southern China market and the rapidly developing North China market in recent years (occupying nearly 30% of Decathlon's national stores), the western market will become the next fast growth point of Decathlon China.

In addition, in order to adapt to the Chinese consumers' shopping habits, Decathlon built a sMall with an area of only 1500 square meters on the basis of the traditional 4000 square meter shopping mall.

The Decathlon point in Urumqi is this form.

Logistics business:

In 2016, Decathlon Wuhan logistics center was officially launched, carrying Decathlon shopping mall in Southwest China.

In 2017, Shenyang logistics center will also be put into use. In the future, Decathlon's five logistics centers in Kunshan, Yanjiao, Dongguan, Wuhan and Shenyang will distribute goods for four shopping malls in the southeast and northwest of China.

Brand type and quantity:

Decathlon China currently offers 80 sports products, and about 3000 new products are listed annually.

Decathlon expects to provide more than 100 sports in five years.

In 2016, Decathlon China flagship store, Shanghai flower shop and all new stores realized 100% of their own brands.

In the future, Decathlon will continue to fully implement the 100% independent brand.

It is estimated that by 2020, all the shopping malls in Decathlon China will sell 100% of its own brand products.

Staff:

In 2016, the number of employees in Decathlon China amounted to 15387, with an average age of 26 and 51.2% of female employees.

Five years later, the number of employees in Decathlon China will probably reach 30 thousand.

Wang Tingting told reporters that Decathlon hopes to increase the number of stores in China to 500 in 2020, raising Decathlon's revenue to 1/4 of the group's total revenue.

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