Luo Meng'S Future Development Direction: Integration Of New Retail Mode + Big Data Concept Penetration

The curtain fell shortly ago.

Above, Rio Olympic Games first "net red"

Unexpected appearance in Ningbo Roman World Park, together with the audience to enjoy the dream Trojan horse, ride the Rome train......

As always, the image of sunshine, sports and health has infected every audience present.

according to

Zhu Xulong, chairman of the group, has formally signed a contract with the State Sports General Administration swimming sports management center. The swimmer Fu Yuanhui, who is the champion of the world championships and the Olympic Games in Rio, has been the ambassador of Luo Meng World Park.

In 2016, the Rio Olympics in Brazil impressed the public with the exception of Lang Ping and women's volleyball girl who won the gold medal, and Fu Yuanhui, who was called "the flood girl".

As a well-known clothing enterprise, Romain group has invited famous performing artists Pu Cunxin, heavenly star Andy Lau, and "old man God" Jimmy Lin in recent years as Luo Meng.

Endorsement.

"This hand Fu Yuanhui, reflects Luo Meng pairs.

Attach great importance to.

Industry Authority said, let "net red" endorsement, can quickly gather popularity in social media, relying on the huge fans group for targeted marketing, so as to turn fans into purchasing power.

According to the reporter's understanding, the future direction of the development of Luo Meng will be offline and logistics integration.

Pattern.

First, integration of product development and design, reducing costs, improving processes, improving quality and fashion trends.

Two is the integration of logistics, mainly the integration of supply chain, the purpose is to reduce inventory.

Only when online and offline logistics is truly integrated can enterprises create more profits.

Nowadays, the concept of big data has gradually penetrated into the development of Luo Meng's clothing version. Luo Meng uses the large database to collect about 10000000 samples of the national physique samples, and customizes them for different shapes and specialties. This technology has been granted the national patent and is known as "China's comfortable clothing".

Related reading

Buy millions of dollars for Li Jia

In double eleven, according to official data analysis and statistics, Luo Meng suits, coats, shirts, down garments and so on have accumulated and bought millions of records of collection. Such a proud figure is enough to prove the customers' love for Luo Meng brand. In 2014 and 2015, Luo Meng has picked up the sales volume of Tmall double eleven business men's clothing for two consecutive years. I believe that in the upcoming double eleven Carnival day, Luo Meng still can achieve a better result.

High cost performance explosion worth paying attention to

Luo Meng in the product development and design, combined with the current trend of fashion, closely around the needs of consumption, seriously studying the market changes, during the double eleven period of successive series of explosions.

On the official Tmall flagship store, Luo Meng gave enough benefits to customers, and practically considered the customers, carefully screened a series of costumes with high cost performance for customers, and listed the list of explosions.

There is a dress, when Jimmy Lin accepted the interview with the director of live broadcast studio, said: "if you can, of course, all the colors are taken away!" this is the store's shelves that have been very popular with customers. Luo Meng's light feather and down, this "thinner and thinner, warmer and warmer" cold magic device, ten colors, you choose, this year's technology is upgrading again, it is very worthy of your attention. With this kind of artifact, you can not fear the cold wave! In addition, Ma Yun's 100% sweater is also on line.

In Roman's strong category, coats, Western-style clothes and shirts, Luo Meng opened the way of choosing a combination suit. Many of them were selected together for super value and preferential treatment.

More relevant reports, please pay attention to the world clothing shoes and hats net.