Analysis Of The Top Three New Trends Of The American Sports Shoes Market In The Next 5 Years

About 25% of online purchases. footwear It is custom-made, accounting for about 2 billion US dollars in all orders made in the United States. Some trends, such as the growth of customization and environment-friendly products, have been identified as the main force to promote the American sports shoes Market in the next four years.

Technavio, a consumer and retail research analyst, said Gym shoes In the United States, the popularity rate is growing. This is due to more and more people's participation in fitness activities such as running, mountaineering, walking, aerobics and so on.

"Ethnic groups belonging to the age group of 25-45 have the highest participation rate in such activities, and more women are engaged in these activities." Technavio, Mantri Charan Kumar, a leading analyst in retail commodities and services research.

Analysts believe that 2016-2020 years of impact on American sports shoes. market The top three new trends:

- increased use of environmentally friendly products.

- Solar Technology Innovation

- a growing preference for quality and personalized products.

Environmental protection products

Manufacturers use more organic cotton, regenerated rubber, plastic materials and waterborne adhesives to replace traditional leather, synthetic rubber, nylon, polyurethane and other synthetic materials to produce sports apparel and sports footwear to meet consumers' needs for sustainable environmental products.

On the basis of such environmental protection measures, adidas has set targets to reduce environmental impact, and led a research program funded by the European Commission to redesign the manufacturing process of sporting goods that can be continuously recycled.

German sportswear giant Adidas recently collaborate with Parley for the Oceans sustainable development organization to create the first T-shirt and some limited edition concept shoes produced by recycling marine waste.

Similarly, Nike, an American sporting goods giant, has developed a shoe recycling plan aimed at reducing the carbon footprint of its products. The company has also developed Making app applications to help manufacturers monitor the environmental impact of their products, choose environmentally friendly materials, and produce more sustainable products.

Meanwhile, New Balance, the global sports brand, is conducting an experiment to reduce the number of raw materials in order to develop a zero waste production system through the production of garment or footwear. MIZUNO, Japan's sporting goods group (Mizuno), uses resin as raw material to make running shoes.

Product customization

Technavio added that the majority of sports shoe manufacturers are currently focusing on customization, which also improves customer loyalty and participation. About 25% of the online shopping shoes are custom-made, and sales of all manufactured footwear in the United States are $2 billion.

In the American sports shoes market, Reebok launched Rbkcustom, enabling consumers to customize their shoes. Similarly, Nike ID also provides customized footwear.

Innovation of shoe sole technology

According to Technavio's research, the increasingly fierce product competition among global brands has prompted manufacturers to use advanced technology to improve the overall experience of wearers, which is conducive to improving running and operating skills.

Technology is increasingly popular, including Adidas's use of polyurethane capsules as midsole, providing more buoyancy and less energy consumption for runners.

Some shoes will be built with sensors to track speed, distance and burn calories. For example, the German sports brand PUMA's RS series allows users to connect their shoes to Apple devices and upload running distance and burning calories. Another example of innovative running shoes is Ampla Fly, whose soles have carbon fiber spring flanges that help runners move forward.