Ling Fox Technology Has Become An Important Socialized Digital Marketing Partner For Pathfinder.

Recently, Ling fox technology signed.

And become an important socialized digital marketing partner.

About Ling fox Technology:

Founded in 2010, Ling fox technology is the only business in China that currently covers digital marketing, e-commerce marketing and mobile (WeChat) marketing.

"Marketing expert service provider" takes the lead in the field of digital marketing in China.

With its unique "professional combat," to help customers achieve excellent and efficient digital marketing.

Marketing "business philosophy and business value positioning, Ling fox technology for six years to achieve a leap forward growth, the annual implementation of about 1000 projects.

The continuous service customers include a number of top 500 enterprises in the world and well-known brands at home and abroad, such as Haier, Lenovo, P & G, Erie, Wang Laoji, good kids, Luzhou Laojiao, Unicom, Taobao Tmall, Honeywell, Gome, Microsoft, etc., with a total number of over 300 customers, covering many industries such as Internet, home appliances, IT digital, finance, consumer goods, automobile, food, mother and baby, and have won many important awards in the industry.

With the increasingly prominent role of digital marketing, more and more brand owners have begun to attach great importance to users and digital assets, and the amazing value of social marketing to brands and disruptive changes in the relationship between brands and users in traditional marketing strategies have given birth to SCRM (Social CRM, social Customer Relationship Management).

Unlike traditional CRM (Customer Relationship Management, customer relationship management), which focuses on efficiency improvement and process control, SCRM is more committed to helping the brand building build a complete set of fans, users and member management systems. Based on massive data mining and analysis, combined with in-depth understanding of consumers, it develops accurate and efficient marketing campaigns, thereby steadily improving the conversion rate of potential customers, the viscosity of old customers, and the reputation of brands.

From the market level, as the advanced form of digital marketing and the direction of pformation and upgrading of large enterprises to socialized marketing, SCRM service has entered a blowout period, and the demand from brand owners is very strong.

As a leading enterprise in the industry, Pathfinder has high standards and strict requirements in the choice of digital marketing service providers.

Pathfinder thinks about the business nature of the Internet age, namely user center, data driven, extreme product and ecological synergy.

The study of users and communities by Pathfinder has found that their attention to outdoor activities and experiential travel is not close to each other. Outdoor sports naturally possess social attributes.

It can be said that we have studied the community and studied the users.

The community can support the new strategy of Pathfinder. The construction of community ecology around outdoor activities and experiential travel is the only way for Pathfinder to evolve.

Under such thinking, palmtop Pathfinder is applied.

Palmtop Pathfinder is a member service system of Pathfinder around healthy lifestyle. It is a set of embodiment of user centered community ecological strategy.

Relying on Explorer's outdoor, travel and sports industry resources, we expect to create an integrated service platform for members to provide a comprehensive and healthy lifestyle, including outdoor, sports fitness, experiential travel, and training activities such as sports training and sports activities, aiming to select the best healthy life for users.

Ling fox technology believes that SCRM is the only way for enterprise marketing pformation. The goal is to help the brand owners achieve aggregation, operation and management of consumers, continuously tap user value, and ultimately create an ecological circle mode of Ling Hu team, brand enterprise, consumer users, and network access resources symbiotic and win-win.

From this point of view, in the marketing concept and strategic thinking, the Pathfinder coincides with Ling Hu technology.

China's outdoor market is in a stage of rapid development. The focus of competition has evolved from the initial production competition, price competition, channel competition and brand competition to the current and future comprehensive strength competition. Whether it can pform the social marketing mode quickly and establish a new customer relationship is undoubtedly one of the key elements that determine the success or failure of competition.

The cooperation and exploration of Ling fox technology and pathfinder in SCRM can provide successful experiences and classic examples for socialized customer relationship management and digital marketing in outdoor and other industries.