Rochas Will Release Its New Menswear Next Year.

At the end of July this year, Carven announced its closure.

Line, the 2017 spring and summer men's wear series is a mountain closure for men's wear. At the same time, it also means that there will be more than one absent man in Paris's men's clothing week in autumn and winter, which will be held in January next year.

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B e atrice Ferrant was founded in 2003.

Brand Lefranc Ferrant, and serves as creative director.

Since 2007, the brand has participated in the Paris advanced custom fashion week as an invited guest.

Prior to that, B e atrice Ferrant had held several important positions in several domestic clothing brand enterprises, including Sanli dress, Basic Editions and so on.

According to WWD, chairman and chief executive officer of Interparfums SA, Rochas's parent company, he had a crush on the design of a little rock and roll breath in B atrice Ferrantl pen, and said that the future Rochas men's clothing will be between the two styles of formal and leisure.

This is the first clothing business project created by Interparfums SA after purchasing Rochas brand from P&G (Procter & Gamble) in 2015.

In addition, a perfume product will be launched in the winter of 2017.

Perfume is currently the main business of the brand. Its sales in the first half of the year amounted to 13 million 700 thousand euros. The women's perfume products known as "Eau de Rochas" were the best sellers, accounting for 70% of the total perfume sales, while the men's perfume "Rochas Man" accounted for 15%. As of June 30th, the sales of women's wear products sold in 200 stores and department stores around the world were expected to reach 1 million 100 thousand euros, while Philippe Benacin hopes to raise it to 12 million euros in the future.

The Rochas brand, founded by French designer Marcel Rochas, has suffered a lot since its birth in 1925. After the death of Marcel Rochas in 1955, its wife called the "Queen of perfume" Helene Rochas to make the company the main perfume brand. Until 1990, under the guidance of Peter O "Brien", it had not been released for 37 years.

　　2002至2003年间，P&G在通过收购德国美发公司Wella(威娜)后，获取了Rochas香水及成衣业务的所有权，Olivier Theyskens接替Peter O’Brien出任其女装创意总监，但后者坚持的半高级定制(Demi-Couture)设计路线导致该品牌叫好不叫座;2006年，P&G宣布关闭Rochas的成衣线，仅保留香水业务的消息一放出，引来业内一片哗然;2008年，P&G授权意大利服装制造、分销商Onward Luxury Group(前Gibo SpA)负责重启Rochas女装成衣、鞋履业务，并启用曾效力Dolce & Gabbana、Versace的Marco Zanini出任创意总监;2013年，No.21的创始人暨创意总监Alessandro Dell'Acqua接替Marco Zanini成为新一届Rochas女装设计掌门人;2015年，旗下拥有Lanvin、Paul Smith、Coach，梵克雅宝等品牌香水代理权的Interparfums SA，以1.08亿美元的价格从P&G手中收购Rochas香水及成衣业务。

In June of this year, Interparfums SA announced its renewal with Onward Luxury Group, and Alessandro Dell'Acqua will continue to be the creative director of Rochas women's wear.

Japan's comprehensive trading group Itochu (Itochu) and other three party companies are produced in the form of authorized dealers and sell Rochas tailored men's wear and accessories in specific areas.