Emile Et Rose Children'S Wear Brand Stunning Appearance 2016CBME "Chinese Red Elements" Lead Children'S Wear Trend

July 20, 2016 -23,

(hereinafter referred to as 2016 CBME China) was held at the National Convention and Exhibition Centre in July 20, 2016.

Grand held...

The major brands of the exhibition hall are gathered together.

In this year's 2016CBME China pregnancy baby show,

At the exhibition, all the major brands were shining brilliance. Among them, the Emile et Rose children's wear brand was stunning, and the world clothing shoes and hats net made an exclusive interview with Mr. Zhang Zhewen, the brand manager.

Emile et Rose belongs to a high-end luxury brand in the UK market. After the introduction of the domestic market, the positioning is still in the high-end market. Brand products are very concise, atmosphere and noble in terms of design style and workmanship.

The Emile et Rose children's wear brand has also brought bright products in autumn and winter 2016 and spring and summer in 2017. Zhang said that the brand was mostly traditional British design before, and mainly on pink and sky blue. This year, the designer added new Chinese Red elements on this basis, which is rare in the previous British classics design, but for Chinese consumers, it is a very good choice, and there will be more choices and trends for children.

Pick out a red spot.

In terms of color selection, it will not be too bright or too dim. Because of the combination of red and white, clothing looks more harmonious. This is also the highlight of this autumn and winter and next spring and summer.

Zhang said, with the development of the Internet, the traditional trade industry under the line has also been affected. Emile et Rose has taken the way of online integration to expand the market business, and expand the market by relying on the cooperation of offline entities and affiliate dealers in the expansion of market business, and promote the brand through online new media and Internet media.

Based on the current popularity of mobile terminals and the Internet, there are a lot of investment in online promotion. It is committed to brand promotion and promotion of popularity. Online promotion and promotion of products through regular exhibitions are very effective.

Since the introduction of the Emile et Rose brand into the domestic market, Zhang has also expressed the hope that through this exhibition, we can attract various agents, wholesalers and franchisees to cooperate, push the brand to the Chinese market more, not only the terminal consumers, but also let the wholesalers and agents know more about the high-end brands in the UK.

As far as joining and agency policies are concerned, Emile et Rose is a policy of exemption from agency fees for Franchised Distributors and distributors. As long as a certain amount of order is satisfied, the corresponding level of agency rights can be obtained, such as county-level cities, prefecture level cities and provincial municipalities.

And the service of the brand is also very good in the product configuration. Each set of clothes will be equipped with a wooden coat hanger. The display in the physical shop and shopping mall is very beautiful and beautiful, and will be presented to the consumers with the clothes. Finally, the gift boxes and gift bags will be provided to the franchisees, which will also be a good experience for the guests who give gifts.

With the opening up of the national second child policy, Chinese consumers and mothers need more and more children's clothing quality, style and so on. The market will also be bigger and bigger. At the same time, as more and more participants and more competition, Emile et Rose will make the market by creating special brand and precise positioning strategy, believing that the market will become better and better.

In the future development plan, Zhang said, in view of the considerable passenger flow in the first tier cities, in 1-3 years, the brand will open outlets in the first tier cities in the country. This is not only an opportunity to display products, but also to attract more customers to understand the opportunity of this brand, to better guide customers from online to offline, and to promote China's real economy. In 3-5 years, we hope to build the brand into the guide of China's high-end baby brand, and even lead the domestic and international high-end baby brand trend.

In the end, Zhang also gave some constructive suggestions to the exhibition side. It is hoped that next year, the exhibition side will be able to more accurately drain the customers to the clothing areas they are interested in. At the same time, I hope the CBME China baby show and children's wear exhibition will be better and better.

Let's also look forward to the more wonderful appearance of Emile et Rose at 2017CBME China baby show and children's Wear Exhibition.