Why Did IKEA Refuse Mr. Kan'S Cooperation Invitation?

Recently, Kanye West said in an interview that he wanted to join IKEA.

But an official spokesman on IKEA said on Monday that there was no intention to cooperate with Mr. Kan in the current circumstances.

"I want to work with IKEA to participate in interior design.

Students will definitely like my minimalist apartment in the school dormitory, "Kan said in a previous interview with BBC.

Kan is a famous rap artist and producer in the United States, and is also famous.

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As early as 2012, he set up a design company, DONDA, with its own design team.

Kan once launched a joint dress line with Nike, LV, French brand A.P.C, Adidas and so on.

Last year he cooperated with Adidas for coconut shoes.

"Every pair of coconut shoes was sold out immediately after being released, and became the most popular brand of sneakers in Instagram", Adidas wrote in its 2015 year financial report.

This is not the first time Mr. Kan has been linked with IKEA.

Earlier this year, he photographed IKEA at IKEA in Almhult, Sweden.

In addition, he also worked with Katie Eary, a British designer, and Katie Eary had designed cutlery and textiles for IKEA.

In theory, working with designers like Mr. Kan can bring IKEA no small topic and huge profits.

The exemplary case is the success of coconut shoes, although Adidas has become the factory of Mr. Kan in the process, but the money is real.

In 6 month this year, Adidas also announced that it would specializes in making a separate store for coconut shoes.

However, unlike Adidas, Nike and other fashion brands, such a thing will not happen on IKEA.

On Monday, IKEA announced its rejection of Mr. Kan's invitation to cooperate. An official spokesman told CNBC in the interview: "IKEA has long been interested in different people, events, companies and artists in the world.

For IKEA, these links enable us to find new ways to create better daily life for people.

"Although we are really honored that Mr. Kan has a high interest in IKEA's design, there is no plan to cooperate with him at present," he said.

Because most of the designers of IKEA use the cooperation of project system, the designers of long-term employment have only 16 people in the world, so the joint design with designers has never been IKEA's business plan.

Recently, however, IKEA has made some changes. It wants to make its products less popular, and is indeed seeking cooperation with other designers.

There are also some designers who are so influential in fashion field.

These designs make IKEA seem more personal.

IKEA's creative director, Marcus Engman, told the Dezeen website last year that IKEA will focus more on designing and mining more interesting designers and cooperation funds in the future.

For the Swedish company, which relies on public design, IKEA has been seeking "change" recently. It hopes to change the product too popular and highlight the lack of attractiveness of the high consumption group by highlighting design.

But the contributions of these fashion designers are still limited to printing.

IKEA doesn't have enough reason to involve people in a tight system, and fashion designers are considered amateurs in the field of home design.

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Even when the news of mature cooperation such as Tom Dixon and HAY was announced, it caused a great sensation in the industry.

Because this is a rare IKEA showing a truly open stance.

HAY is a young household brand from Denmark, and its influence is increasing among young consumers.

Tom Dixon is a famous British Industrial designer whose works are collected in several major pavilions including the Museum of modern art in New York.

They also understand that the design of IKEA is not from nothing, but often from factories, which means that the impact of production links on design is particularly important.

But the two cooperation has yet to bear fruit.

In the past, IKEA's cooperation didn't become the explosive money like the cooperation between UNIQLO and H&M. It's a pity.

Kan may be a turning point.

But for IKEA, this is not the style of the 73 year old inexpensive furniture company.

Look at the exposure of shopping malls and marketing to cooperative funds, which are few and far between, and the caution they choose when choosing cooperative designers.

Mr Kan is unlikely to be the next IKEA to announce a big partnership, and even if IKEA does not want to go all the way, it will be the same.