Fast Fashion Leader Zara, New Push, Self Help Settlement Service

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The founder of Spain, the Spanish brand Zara, has not only left its rivals H&M, Uniqlo UNIQLO, Gap, but also far away from its two quarters. Its constant technological innovation to enhance user experience is bound to further consolidate its industry's status as king.

Following the launch of touch-screen technology in the fitting room and reducing the fitting time, Zara has launched a self service settlement service in some stores in Spain to reduce the queuing time for consumers to pay.

As we all know, the fast fashion industry has an amazing sales volume, and usually a large number of consumers spend a lot of time on the queue, and as the last part of the deal, consumers usually have to cancel the deal because of the long queue, so the Zara move to the greatest extent solves the problem or makes the success rate of the paction a big increase.

The benefits of self help settlement are, of course, not only to reduce queuing time and enhance user experience, but with the help of technological advances, some consumers who buy online and buy physical stores tend to buy the latter, and even consumers who are accustomed to online shopping return to the physical stores, because the convenience of entities with many advanced technologies will be more and more close to online shopping mode, while the physical shop experience is never satisfied with online shopping.

The use of technology can also enhance the efficiency of Zara store employees.

A common scene in fast fashion brand stores is: the smallest public space is crowded with large crowds, and salesmen quickly stacked the cluttered clothes of the subjects through the help of consumers.

Such a scenario is undoubtedly the most "negative" experience of fast fashion shopping.

Therefore, once some consumers are accustomed to self-help settlement, the time of some store employees can be liberated, which is used to echo consumers' help and inventory, making the shopping process more enjoyable.

In addition, for Zara, replacing manpower with machines can reduce the number of employees in the stores, thereby reducing labor costs and increasing profit margins, which will offset the difficulties in the retail environment.

Profit pressure caused by inability to raise prices.

The introduction of this new technology also requires a certain period of time to adapt and other derivative issues, just as the development process of electric business is the same.

Whether the convenience of self help settlement can attract consumers, so that those who are scared of technology can also easily use nature is the most critical.

Besides, data security of user information needs more attention.

However, compared to H&M

(big Cooperation Fund) can produce "burst" series and Uniqlo UNIQLO's fabric innovation (Heattech) can produce "burst products", and the innovation of Zara may be the real innovation that the retailing industry needs most.

And Inditex SA (ITX.MC) Indo textile group can become the world's largest garment enterprise. Undoubtedly, its focus on retail, continuous mode innovation, technological innovation and user experience upgrading is undoubtedly the core competitiveness.