The Number Of WAL-MART'S Own Brands In China Is Currently Only 1/4 Of WAL-MART In The US.

In Benton Ville, Arkansas, USA

The global sourcing office at headquarters, Janet Hannay and her colleagues, hosted 32 procurement teams from 28 countries in WAL-MART in 2015. These teams wanted to import goods from the United States to the local WAL-MART supermarket.

Janet Hannay is responsible for exporting WAL-MART products to China.

Her usual job is to work with WAL-MART China procurement team to monitor China.

Which imported products are especially popular, and jointly select the products that WAL-MART has the advantage of price and suitable for export, then make use of the advantages of the WAL-MART WAL-MART supply chain and entrust its US suppliers to produce, so that the price of these goods across the sea to China or other countries is still competitive.

Janet told the interface reporter that 80% of the products directly exported to WAL-MART were WAL-MART's initiative to contact suppliers and export them. The reason is that most WAL-MART suppliers in the United States did not have experience in exporting goods to other countries. At that time, WAL-MART played an intermediary role, increased the purchasing ratio at the front end of the supply chain, and enriched the products at the back end of the supply chain.

As a result, there are more channels such as "Equate", "Avalon" and "Spring valley" on the shopping channel of No. 1 store.

Daily chemicals, hair products and health products.

These brands are the category and brand selected jointly by Janet and WAL-MART overseas purchasing office of China, which is a supplier who has been working with WAL-MART for many years.

85% of the commodities classified as "WAL-MART American direct collection" are food, including potato chips, fruit juice, sauce and so on.

Janet take Equate for example. This brand of makeup remover wipes, toilet wipes and other daily chemicals have also been put on shelves at WAL-MART stores and No. 1 stores in China. Then, aloe vera gel and sunscreen cream will become brand stores in China.

"From the contact supplier to the product pport to China and then on-line, the fastest three months can be completed."

Janet says private brands in export goods will operate faster than other cooperative brands.

Scott Price, President and chief executive of WAL-MART Asia, told the interface reporters that WAL-MART developed its own brand standard. Compared with the mainstream similar products in the market, WAL-MART's own brand goods price is lower by 10%, and quality and packaging are comparable or better. Therefore, it is not easy to find a private brand product. The number of Chinese WAL-MART's own brands is only 1/4 of American WAL-MART, and there is still room for growth.

Therefore, WAL-MART's cross-border e-commerce platform has only about 200 products purchased from the world, and most of them come from its own brand Asda (British WAL-MART own brand) and Xi You (WAL-MART WAL-MART own brand). Beth said that WAL-MART has the same advantage in quality and price, and that it is not easy to consider the cost of goods pported to other countries from China to the world. However, by the end of this year, the global e purchase will increase to 500 products. E

WAL-MART's competitors are also playing their respective advantages and using the unique sourcing channels to make cross-border shopping more competitive.

In June last year, Huarun's e business was launched on the Internet. Among them, the cross-border purchase plate was based on the overseas resources of Huarun group, and organized products through Tesco, HomePlus (Tesco brand in Korea) and overseas partners, and highlighted its advantages in its own brand products.

Similarly, the cross border purchase of the big fat run flying cattle net has the characteristic merchandise from Taiwan, as well as the advantage of France's Auchan store in France's red wine category.