Fast Fashion Brands Are Losing Profits In Waterloo.

Fast fashion brands have always been popular among young people all over the world. Prices are cheap and fashion is fashionable. It is hard for all fashion lovers to resist.

The popular business circles in any city have their shadows. ZARA, UNIQLO, KM, Forever21 and so on. They are located in lots of busy places, attracting large numbers of people. Young youths are choosing to dress up and linger until they can get their own satisfaction.

Profits are falling.

Fast fashion brand meets Waterloo

Even in the past few years when capital has been sweeping the world, fast fashion brand shops are still on the whole.

When

At the beginning of the collapse of the Domino brand, fast fashion brands continued to operate slowly and rhythmically. When luxury brands began to shrink stores, cut prices and open up once abandoned e-commerce channels, fast fashion brands were still closely related to young consumers.

However, according to media reports, H&M, the second largest clothing retailer in the world, has lost 29.6% of its net profit in the first quarter of fiscal year 2016, while GAP, an american apparel retailer, has also been unlucky. Its net profit in the fourth quarter of last year dropped 33%. The net profit of its parent company's fast selling group was plunged 55.1% in the first half of fiscal year 2016, which was also affected by the decline in the performance of UNIQLO. Even the Forever21, which had a low price, was experiencing financial crisis on the other side of the ocean.

Besides,

The sweatshops in India have also been strongly condemned by overseas media.

Frequent discounts

The purchasing power of consumers is not as good as in previous years.

Young people who often pay attention to fast fashion brands will find that most brands such as UNIQLO, H&M, Forever21 discount mode are open all year round, while designer fast fashion KM has little discount.

Many netizens began to question too much discount and no sincerity.

Xiaobian shallow analysis, discount every year, not this year, especially the popularity of WeChat, we have added the brand public number service number, compared with the past will always know the first time information on preferential activities, resulting in the illusion of discount intensive.

In addition to warming, the decline of winter clothing is also related to the decline in purchasing power of the market.

Consumers' new consumption concept is beginning to awaken, making the choice of individuality and practicality, refusing to pay for products that are not up to standard in quality and fashion, and adding some fast fashion brands to lift prices, without a sense of fashion and a small price difference.

Princess Kate backed up

Fast fashion is still living in thousands of favours.

In the celebration of the Queen's 90 birthday, Princess Kate's festive ZARA coat made a lot of eyeballs. In addition, in May 12th, Kate wore a gap skirt before the media lens, which made GAP, who had been losing money and failing, was inspired.

In fact, no matter politicians, bloggers or young people who love fashion, fast fashion brands have become an indispensable part of everyday life.

Emma Hope Allwood, an overseas fashion media, said that each consumer's payment behavior meant a vote. No one would buy a factory, and no one would be able to do so.

Things are moving forward in twists and turns, and this is also true of the fast fashion brands that bring tremendous energy to the spinning and weaving industry.

The heat of fast fashion has not disappeared, and will continue for a long time, which will affect and change our life.