Nike Is Still The Preferred Sport And Fashion Brand For Clothing And Footwear.

According to a recent survey conducted by American investment bank Piper Jaffray for young consumers in the United States

The proportion of sportswear expenditure is increasing.

According to the Piper Jaffray survey, in the first quarter of 2016, American teenage women

The proportion of sportswear expenditure increased to 17%.

In the US youth consumer group, women's clothing expenditure is two times that of men's clothing.

In the 2016 youth consumption survey, Piper Jaffray interviewed 6500 teenagers in 46 states, including fashion consumption, beauty and personal care, digital products, food, games and entertainment consumption.

Since 2001, Piper Jaffray has conducted 31 surveys on youth consumption and interviewed over 13 youths.

In the American youth consumer group, Nike is still clothing and

Adidas has the largest share of sports shoes and sportswear market.

Although the total expenditure of American teenage consumers in 2015 decreased from last year, their expenditure on clothing, clothing and footwear reached 38%, a slight increase over the previous year's 36%.

Piper Jaffray's market research experts believe that although the expenditure of American teenagers is reduced, their overall employment rate is increasing, and 39% of respondents indicate that they are doing part-time jobs.

Moreover, the discretionary spending of American teenagers is growing, so paying attention to their consumption preferences is becoming more and more important.