How Can The Development Of Chinese Women'S Clothing Stand Out?

With the development of China's economy, many women's consumption behavior is undergoing tremendous changes. More and more manufacturers are targeting the target consumer market.

It has great room for development.

In fact, in the industry life cycle, China's high-end brand is in the early stage of growth, showing the industry's characteristics of rapid growth, unstable competition pattern and low concentration.

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On the other hand, there is a certain relationship between the consumption of brand clothing and the economic cycle.

Under the worsening economic situation, the consumption of large clothing consumption will be reduced, resulting in a decline in clothing sales.

Generally speaking, the sales performance of the mass casual brand clothing is not obvious, while the high-end brand clothing is relatively obvious by the economic boom.

China's high-end brand is in its early stage of growth.

The consumption of residents in China is in an escalating stage, and the demand for high-end women's clothing is gradually increasing. Therefore, compared with the international market, the sensitivity of China's high-end women's clothing brands to the economic boom is relatively small.

According to the foresight Industry Research Institute, "2016-2021 years China Women's clothing industry market demand forecast and investment strategic planning analysis report" shows that as of the end of 2014, there were 10235 women's clothing enterprises above Designated Size in China, and the total assets amounted to 4 trillion and 160 billion 357 million yuan.

In 2014, the women's clothing industry completed industrial output value of 689 billion 432 million yuan, an increase of 19.23% over the same period last year, and realized sales revenue of 642 billion 184 million yuan, an increase of 18.62% over the same period last year, with a total profit of 34 billion 121 million yuan, an increase of 25.41% over the same period last year.

In 2014, the consumption of high-end women's clothing increased by 28.48%, while the growth of high-end and low-end women was 20.62% and 17.43% respectively.

Overall, the scale of women's wear industry in China has steadily expanded and the development trend is good.

Market size of women's clothing industry in China in the past 2009-2014 years

At present, the domestic women's clothing has formed the Pearl River Delta, the Yangtze River Delta, the ring Bohai and other industrial agglomeration. Among them, the women's clothing industry in Zhejiang, Jiangsu, Fujian and other regions is especially developed, and a series of famous domestic brands have emerged in succession.

The trend of brand, scale, fashion and personalization of Chinese women's clothing is more and more obvious. Women tend to be more casual, diversified, personalized, fashionable and branded.

As one of the four traditional industries in China, it is a never declining industry.

With the continuous improvement of the domestic garment market, women's clothing enterprises need to constantly improve their own innovative ability, enhance their management and marketing level, and strengthen brand building so as to stand out in the severe market competition in the future.