Armani Announced That It Would No Longer Use Animal Leather As Clothing Material.

Asia is being held in Shanghai

A week after the end of the no harm Fashion Festival, Armani officially announced that it would completely stop animal fur and join the zero fur garment. Since then, Armani's clothing will no longer have animal fur.

The Italy high-end apparel group has many fashion brands, such as Armani Prive, Emporia Armani, Armani Jeans and Armani Exchange, with sales outlets all over the world, covering all parts of Asia, such as Hongkong, Beijing, Seoul and Taipei. In order to respond positively to the growing moral fashion and sustainable fashion demand of consumers, the real fur (including rabbit hair) has been no longer used since the autumn and winter series in 2016.

Giorgio Armani, the fashion designer and founder of the company, said: "I am very pleased to announce that Armani group has made a firm commitment to abandon animal fur." (Armani)

Over the years, with technological progress, we have effective alternatives, and there is no need to make cruelty to animals again.

Following the positive progress very early, our company is now taking a significant step forward, reflecting our concern about key issues such as environmental protection and caring for animals. "

Most fur products used by the fashion industry come from fur farms.

Farm owners put sensitive wild animals in a narrow cage, and in order to get good fur, they kill animals in cruel ways, such as poisonous gas and anal electrocution, or even live skinning.

In addition, the fur industry consumes a lot of water resources. The process also brings about chemical pollution and heavy metal pollution, which leads to high environmental costs and great health hazards.

Armani (Armani) is committed to implementing the zero fur policy. It joins other high-end brands, such as Hugo Boss, Tommy Hilfiger, Calvin Klein and Stella McCartney, to join the zero fur manufacturer, recognizing the moral care of the new generation of fashion consumers and undertaking corporate social responsibility.

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Su Peifen, the founder and chief executive of the commentator, commented, "for countries like China, there is no animal protection law, and animals are unfortunate and brutally killed. The decision of Armani (Armani) tells us that fur is no longer popular in fashion, and is no longer accepted."

Hongkong star Jackie Lui (left 1), Shao Chuanyong (left 2), action Asia founder and CEO Su Peifen (middle), CASS CEO prefer ningning KK (right 2) and South Korean CARE Mr Aj Gracia (right 1) to attend the non injury Fashion Festival to support the zero fur life. Because of the change in the moral concept of the society and the public's long-term boycott of the fur industry, countries including the United Kingdom, Holland, Australia and Croatia have banned the breeding of fur animals.

The scope of the discussion on the prohibition of fur breeding is also expanding. Western Hollywood in the United States and St Paul in Brazil announce the sale of zero fur in the whole city. The governments around the world who attach importance to animal welfare are gradually realizing that there is no future for the fur market.

(Armani) a sympathetic decision will save countless animals from unnecessary suffering and win the praise of millions of supporters around the world.