How Can Nike Integrate Technology And Internet Effectively?

In March 21st, with the improvement of material life, people became more and more lazy. For example, wearing shoes, not even shoelaces!

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A pair of sneakers that can automatically tie shoelaces have been launched for lazy cancer recently.

It is understood that Nike launched this automatic system.

The new product is called Hyper Adapt Trainer 1.0. The shoe heel is equipped with sensors, which can adjust the shoelace according to the size of the sole. After pressing the button on both sides of the shoe, it will automatically tighten the shoelace and wear it comfortably.

Of course, this kind of shoes should be classified as smart shoes, which means charging. Each charging takes 3 hours, and the endurance can reach 2 weeks. In general, the use time is longer.

Nike launched this new product, it can also log on to the new Nike+ application, and can experience new functions in corresponding supporting applications, which is Nike's own product chain.

The new shoe with automatic lacing will be on sale in the summer, but no price is announced.

However, Nike itself is a well-known brand, plus smart running shoes, so the price will not be very low.

In the era of "Internet +", traditional enterprises are actively pforming. How to integrate technology and Internet effectively is a great test.

Nike, as the leader in sports shoes, will have great efforts to seize the opportunity in the field of smart wear by virtue of technology.

The new Hyper Adapt Trainer 1, which can automatically be a shoelace, can become the first choice for lazy cancer. It remains to be tested. After all, more and more smart shoes are available.