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How Does The Plastic Steel Industry Enter The "Severe Winter"?

2016/3/14 15:02:00 91

Plastic Steel IndustryIndustry Pain PointsInternet +China Made 2025Enterprise MarketingPformation

With China's steel industry entering a new normal, steel demand continues to fade as economic growth falls. Crude steel output has shrunk again in the first quarter of this year after negative growth last year, and the whole industry has entered the overall deficit period from the cost management period or the slight profit period.

If we say that two years ago we could use "late autumn theory" to express the state of China's iron and steel industry at that time, then the Chinese iron and steel industry undoubtedly entered the "critical winter" and reached the critical period of "killing the dead and being born".

Who can survive this cold winter, who can reborn in Nirvana.

In the meantime, some enterprises will inevitably freeze to death, and the surviving enterprises can go on a more orderly development track.

Take the lead

Made in China 2025

The strategic pulse, introducing "Internet +" thinking, further deepening reform and seeking pformation and development is the way for iron and steel enterprises to survive.

The strategy of "made in China 2025" has made the steel industry still viable.

A few days ago, the State Council issued the "made in China 2025", deploying to comprehensively promote the implementation of the strategy of manufacturing power.

The strategy of "made in China 2025" will be a concrete manifestation of China's version 4 strategy.

Transformation and development need industry

Internet

thinking

After more than ten years of rapid development, China's steel industry relies on huge investment and expansion of the extensive development of the old road is no longer feasible.

The continuing downturn in the industry has brought tremendous pressure to enterprises, but also forced us to seek pformation and development.

In the Internet era, the pformation and development of the steel industry should have industrial Internet thinking.

During the two sessions this year, Premier Li Keqiang put forward the concept of "Internet +".

In the next 20 years, China will enter the era of industrial Internet. Every industry will be affected by the Internet, and the steel industry will bear the brunt.

For China's iron and steel industry, the situation of oversupply is unlikely to be reversed in a short period of time. Bankruptcy and joint reorganization will form a wave: when the supply is less than the demand, the resources will become the king, and the production will be fixed.

Terminal market

Who can win tomorrow?

Facts have proved that the way of joint reorganization has not been sustainable in the past. Can we try to find an innovative way for future industry integration? At present, the use of "Internet +" means we may be able to break this problem.

Taiyuan Ren Ao Technology Co., Ltd. has developed a sharp weapon: global push, it is increasingly diversified for modern marketing means, the marketing mode tends to be more community-based and flat, and the number of mobile Internet users is rising, especially the new situation of WeChat mobile users. This is a special marketing tool to create. The main target audience of the product is Tencent WeChat users. Users can choose to share promotional information on the global task platform, earn certain promotional costs, or choose to distribute relevant product information on the global Olympic platform, designate product promotion costs, so that tens of thousands of WeChat users will help you promote.

And through the Ren Ao global push platform, the enterprise customers and fans will be butted, and the enterprise product information will be sent out. Customers will be able to call the customer service hotline to consult the product information online.

Let your product in WeChat circle of friends can be easily solved, one pass ten, ten pmission hundred, for the proliferation of fission type, let enterprise marketing become more simple and efficient, greatly saved the enterprise promotion and publicity costs and costs.

You can understand the details by sweeping the two-dimensional code.

 

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