CHIC: In The Name Of Design, Original Turn.

Some people say that this is an era when you wake up too slowly and simply don't wake up. Others say that this is a time when your opponent is too strong, but you don't even know who your opponent is.

In China's clothing industry, such a conclusion may be slightly biased, but it can not be denied that many successful brands do have invisible power behind them, which makes it impossible for you to copy their climbing path.

In one era, there is a fashion of the times. Following and controlling is in between. The traces of historical change have not disappeared. How to break the successful password has become a key move.

The higher development stage of clothing industry is to promote cultural soft power, fashion and cultural value, and original design and aesthetic creativity are particularly important.

Quality at the front end

They constantly excavate, innovate and extend the cultural spirit and fashion elements of their brands. It is not only a successful example to enhance the cultural soft power, but also will drive more clothing brands to the commanding heights of development.

CHIC is willing to go all the way to open up more splendid Chinese clothing.

In the process of building the soft power of clothing culture, there is "original design" as important as "cultural creativity".

But for design, people's eyes are always focused on.

Brand, however, has ignored the persistent pursuit of brand clothing enterprises for enhancing the strength of original design.

In recent years, garment enterprises no longer concentrate on making orders.

Instead, we hope to show the brand's fashion creativity through different ways, so that the design can add bonus to the brand.

Based on this, there are more and more successful cases of cooperation between brand enterprises and independent designers. This kind of interactive personality style and brand advantage, and then achieve win-win results, is undoubtedly the "original design" for clothing enterprises.

At the same time, more clothing enterprises choose to start with improving the basic ability of creative design, researching and publishing the fashion trend and color system, and strengthening the building of creative and design talents. In essence, they constantly enhance the brand's fashion connotation, arm their brand value with original design, and enhance customer's viscosity with style.

In 2016, CHIC paid more attention to mining and maintenance in the field of clothing brand design and original design. The exhibition area of "business men", "the most beautiful woman", "original design" and "design power" will join forces to focus on the forefront of original design, absorb multiple elements of fashion, and aim at market segmentation.

With the power of design, leveraging the stereotype of the brand to the industry and consumers, enterprises and brands will collectively strive for the name of Chinese clothing and make the original Chinese design turn magnificently.