In 2016, Garment Enterprises Should Pay Attention To Three Aspects.

The momentum of recovery continues, and the restructuring deepens.

In February 17th, he released the 2015 annual performance bulletin, which shows that the company achieved a net profit of about 200 million yuan in 2015, an increase of 62.12% over the same period last year.

The total business revenue reached 1 billion 983 million yuan, up 51.85% over the same period last year.

Search special said, in 2015, the company's terminal sales performance increased rapidly, while strengthening internal management and controlling related expenses, so that the growth rate of expenses was less than the growth rate of operating income, making net profit increase considerably.

The 2015 performance Bulletin released in February 2nd showed that the company achieved a total revenue of 2 billion 460 million yuan in 2015, an increase of 3.02% over the same period last year.

Net profit fell by nearly 6% compared with 290 million yuan in the same period last year, to 270 million yuan.

Seven wolves said that the main reason for the increase in revenue was that the company started new knitting business in the second half of 2014, which contributed much more revenue.

However, the gross profit margin of the needle spinning business is relatively low, so the total profit contribution in the reporting period is relatively small.

At the same time, the company is still in the process of the adjustment and pformation of wholesale mode, and the income and profit of the original business are all affected.

At an analyst meeting recently, according to the minutes of the meeting, the Pathfinder indicated that the outdoor industry has shifted from the extensive growth stage of the past to the stage of continuous deepening and health adjustment.

The domestic outdoor products industry will begin to slowly step out of the primary stage of shoes and clothing as the leading stage, and enter the stage of connotative growth with outdoor culture, market segmentation and specialization as the leading factor.

As a listed company in the outdoor industry, the way of Pathfinder reflects the development direction of the outdoor industry to a certain extent.

In terms of performance, the total revenue of Pathfinder in 2015 was about 3 billion 760 million yuan, an increase of nearly 120%.

The travel service sector accounts for about 52% of the company's total revenue, and the outdoor goods sector accounts for about 48% of the total revenue.

Net profit decreased slightly compared with the same period last year.

According to the clothing business performance bulletin published recently, under the environment of economic slowdown, many garment enterprises' performance sheets in 2015 were not "ugly", and some even achieved growth in counter trend.

In 2016, the road of pformation, adjustment, establishment and consolidation of garment enterprises will continue.

Further increase the popularity of children's clothing and other popular industries

Recently, there was news that Taiping bird set up a children's wear business division.

Brand Mini Peace divorced from Pacific bird's men's clothing and independently developed children's clothing business.

It is said that the retail sales of Mini Peace children's clothing in 2015 reached 400 million, an increase of 104% over the same period last year, and the number of stores nationwide reached 400.

It is not only the Taiping family that tasted the sweetness on children's clothing.

In recent years, the children's clothing business in Hong Kong, which is going to be listed in Hong Kong in the coming year, has grown quite rapidly. It is said that the sales of JNBY by JNBY in Jiangnan Buyi's children's clothing has occupied about 25% of the JNBY women's clothing in more than two years, and the profit is approaching the JNBY of the women's clothing.

These news may further stimulate clothing enterprises to overweight children's clothing market.

The announcement of the "comprehensive second child" policy in 2015 has exploded the expectation and enthusiasm of industrial capital for the baby market.

The more typical second tire concept clothing stocks in the A share capital market, such as Semir clothing, long posture shares, MAE Sheng culture, and new shares of golden hair ratio, are all increasing the investment in the children's wear market.

In addition, the US state clothing said it plans to open two children's wear brands Moomoo and Mi Xidi's stores from 1000 to 1000 in two years.

The sports brands such as Lining, XTEP, Anta and so on have already set foot in the market of children's wear, and the brand names of Korean brands such as Han Du house, seven grid and Chu language have all launched their own children's wear brands.

It can be expected that children's clothing market will be a war year in 2016.

Children's clothing and other hot industry competition, no shortage of money, no shortage of market, no shortage of policies, lack of operation is really Kung Fu.

Nowadays, the main consumer of children's clothing is a new generation of parents with the young middle class as the main force. It is not easy to please them.

This requires the clothing capital to abandon short-sighted "money making" thinking, establish its own business mode, do not blindly rush ahead in pursuit of hot spots, avoid the appearance of "homogenization" in the field of adult clothing, and eventually be abandoned by consumers.

It can be expected that children's clothing market will also show frequent competition upgrading, pattern differentiation, merger and acquisition integration in the future, which is the law of industrial capital.

Clothing enterprises should set up their own development strategies and form their own brand positioning and development mode in order to better promote children's clothing in order to better dig the real gold in this hot market.

Seize the capital market and expand the outlet

In February 18th, the Limited by Share Ltd of Guangzhou Tian Chong fashion shoes was listed on the Shanghai Stock Exchange.

And become another female shoe business in the capital market.

Some media have observed from Tian Chong's fashion performance itself, and disclosed that the company's business income is flat compared with the same period last year, and net profit has dropped by 10%-20% compared with the same period last year. It is believed that the performance of the company has already changed its face when it comes to the market, and why can it be listed on the market smoothly? "In 2015,

The reason is that the direction of the capital market has changed and is at the juncture of reform.

On January 29th, a spokesman for the securities and Futures Commission said at a regular press conference that for a long time, during the reporting period, the CSRC focused on whether the decline in performance led to issuers not meeting the issuing conditions, and whether the reasons for the decline in performance were fully disclosed and whether the risks were fully disclosed.

As long as it does not affect the issuing conditions and fully disclose the disclosure, it will not constitute a substantial obstacle to IPO.

The bigger reason for this is to pave the way for registration, develop direct financing, develop multi-level capital markets, and make capital more conducive to economic restructuring, helping to create more resources and avoid hard landing.

In a word, clothing enterprises and capital have more contact ways, financing channels are widened, the degree of integration between industry and capital will be further deepened, and the ways of integration will be more diverse.

For example, more listed companies set up "+PE" industrial mergers and acquisitions investment funds.

According to media statistics, as of the end of January this year, 45 A share listed companies announced the establishment of an industry buyout fund, an increase of more than 1 times compared with the same period in 2015, compared with 21 in the same period.

There are also garment companies.

In January 8, 2016, the company issued a notice that the company intends to invest RMB 50 million yuan with its own capital to invest in the Zhejiang Cultural Industry Growth Fund (limited partnership). The target raising scale of the fund is set at 5 billion yuan, and it intends to invest in the new media industry, Internet culture industry and other fields.

Another example is to make an essay on the new three boards.

In February 16th, Shanshan stock company announced that its subsidiary Hunan Shanshan energy Polytron Technologies Inc (Shanshan energy) was officially launched on the same day.

In addition, the blonde rabbi January 11th announcement, the company is planning to invest in Wuhan Jiangtong animation media Limited by Share Ltd equity issues, the announcement shows that this cooperation Jiangtong media animation department, it intends to introduce investors to increase capital and apply for the new three board listing.

The new three board has become an important platform for capital operation of listed companies.

In addition, there is also a strategic emerging board to be unveiled soon.

It is expected that this is a stage for all kinds of capital to covetous.

Practice your own internal strength, conform to the trend of the industry, and seize the capital draught.

During the Spring Festival of 2016, we all hope that monkey will be pported in the year of the monkey, and the monkey will make a fortune in the year.

In the spring of Hua Shang observation, we observed the development trend of garment industry in 2016 from three aspects. These three aspects should be Trinity and mutually promoted, namely, enterprises, industries and capital markets, under the same development logic.

In the enterprise itself, the pformation and upgrading of garment enterprises have continued to deepen, and their performance has been recovering and showing the trend of differentiation. Behind this is that after continuous restructuring and adjustment, garment enterprises have begun to find their own development mode and integrate their own superior resources and core businesses, which is the foundation of enterprise development.

On this basis, we should increase the number of popular industries, invest in multiple industries, and increase the source of new profits.

With the coming of the era of integration of production and finance, the expansion of capital market will be a threat to the enterprises. Whether the clothing enterprises are active or passive, they will be coerced into it. The correct attitude is to dance with capital in the spirit of "industry as king".

All this is to seize the new kinetic energy that is catalyzed by the structural adjustment of the times and the economy, and promote the industry and enterprises to become stronger and bigger.

In 2016, we believe that opportunities will outweigh challenges.