Clothing Sales Is The Focus Of The Internet Retail Industry

Clothing accounted for the largest proportion of global B2C business in 2015.

A new study published by Hamburg based market research firm shows that clothing sales account for the largest proportion in online retailing.

The company's report on the development of global apparel B2C e-commerce in 2015 shows that buyers purchase the most products of clothing and consumer electronics.

In order to fight for this market, online stores, boutiques and clothing stores have launched fierce competition.

In recent years, garments are all over the world, such as Britain, Russia, China, India, Spain, Italy, Turkey, Mexico and so on.

Hot selling products.

In some developed countries such as Germany, the proportion of clothing sales has always been the top.

However, in some emerging markets such as the Middle East, the proportion is significantly lower than that of consumer electronics.

In 2014, the cross-border e-commerce B2C e-commerce report also reflected the hot degree of clothing sales, accounting for 1/3 of cross-border retail sales.

For online stores and physical clothing retailers, mobile terminals and all directional shopping have become an important part.

Many buyers will spend a lot of time choosing clothes and shoes online, but eventually they may choose to shop or shop.

In the United States, the proportion of online shopping or physical store purchases is almost the same after online selection.

Most German buyers say they buy clothes, shop and store, and often compare prices between them.

In Britain, "click picking" has become the most commonly used option when buying clothes, and has become a popular marketing tool for stores.

Meanwhile, in South Korea, nearly 1/3 of consumers buy clothes through smart phones. This shows that the optimization of the client site, application and the seamless shopping experience for consumers to cross channels are very important.

In China and Japan, large online retailers and market electricity providers are consumers.

The first choice.

In China's apparel online retailing, Tmall occupies an absolute advantage, bringing together a large number of domestic and foreign clothing brands and sellers.

In India, in 2014, Flipkart acquired the fashion business Myntra, and Amazon was also on the way to the acquisition of Jabong.

In the United States, when consumers buy clothes, they first consider large retailers, followed by shoes and clothing brands.

In 2013, Gap became the largest.

One of.

In Europe, the German Internet retailer Zalando and Bonprix, the French online retailer La Redoute and the British Internet retailer Asos have been operating in several countries.

In the UK and Germany, H&M, C&A, Marks&Spencer and Next are the most popular brands.

In South Africa's clothing sales, Kalahari and Amazon dominate.

In Latin America, MercadoLibre and Dafiti have become the ultimate destination of consumer online shopping clothing.