Ali Jingdong Accelerate Rural E-Commerce Jingdong First "January 1 Electricity Supplier Festival"

In order to create momentum, the electricity giant is scrambling for the first time. The Jingdong announced yesterday that it will carry out strategic cooperation with Guangdong radio and television station and create the first "1 January electricity supplier Festival" on the theme of "Hui Nong rich peasant" with the help of Guangdong satellite TV inter year party. Xiong Qingyun, vice president of Jingdong group and director of marketing center, told reporters that the countryside Electricity supplier market Huge potential, "January 1 electricity supplier Festival" is an important part of Jingdong to accelerate the layout of rural electricity providers.

The festival can't be stopped: "1 electricity supplier Festival January" and "Taobao annual goods Festival".

It is understood that the evening party will be provided by electronic business and enterprises with a total value of 200 million yuan electronic bonus, shopping coupons and physical prizes, which will be distributed to the audience in the form of interactive awards and WeChat's "red envelopes". "January 1 electricity supplier Festival" is mainly targeted at 3-6 line city consumers, aiming to guide farmers to sell agricultural and sideline products by using e-commerce platform, and promote urban consumers to purchase high-quality agricultural and sideline products directly from the Jingdong. Jingdong also plans to keep the e-commerce Festival going on.

"With the theme of benefiting agriculture as the theme, we can set other themes next year. Now we are only taking the first step in the twenty-five thousand mile long march. We hope to make the electricity supplier Festival fixed." Xiong Qingyun said. Recently, Jingdong has launched a key project of "one village, one product, one store". It is committed to supporting local brand featured products, urging local specialties to be branded, and taking the "Internet plus agriculture" as the main line, and building a comprehensive e-commerce service platform in rural areas.

In the future, standardized management and quality control will be carried out through covering production, planting source, processing and production, and standardized distribution through Jingdong's self built warehousing and logistics, so as to speed up the entry of agricultural products into cities.

For Jingdong, from the word of mouth and brand level at the same time, Jingdong joint down from the big city down the channel, with the relatively complete rural network, the two sides in the grassroots channels to open up cooperation, can be Jingdong's reputation in the rural market brings unexpected results.

And Alibaba is not idle. On the same day, Qilu Electricity Business Festival and the annual festival of Ali were officially launched in Ji'nan. The annual goods Festival is also a Alibaba's online shopping activities aimed specifically at the rural market after the "double 11". brand 。 The first annual Taobao festival will also be held in January 2016.

The layout and development of rural electricity providers

First look at Ali, Ali has officially launched the "thousand counties and ten thousand villages" plan last year, and promised to produce 10 billion in 3 years, establish rural electricity providers in 1000 counties and 100 thousand villages in China, and in a year, Taobao has covered hundreds of thousands of villagers with 6000 sites, rural areas. TaoBao Cover 200 storage points per day. At the same time, this year, Alibaba also launched the village APP, while Ali launched all the staff to find "village Amoy partners" in their hometown, making it a lever for Taobao to leverage the countryside. At present, the proportion of partners in rural Taobao has reached a score of tens, and there are more than 10 partners with over 10000 income, and the proportion of partners with more than 5000 yuan is close to 10%.

Look at Jingdong, Jingdong has a service center in every county, and a village supervisor is responsible for recruiting rural extension personnel. It takes the sinking of the joint big city down the road, and with the relatively complete rural network of telecommunications, the two sides have opened up cooperation in the grass-roots channels. It is hoped that this channel will bring a pleasant surprise to Jingdong's reputation in the rural market. In December 18th, Jingdong also held a strategic signing ceremony with China supply and marketing wholesale market holdings limited, aiming at creating a new ecosystem of "interconnected and rural" with the deep integration of e-commerce and physical channels.

So far, a large number of Taobao villages have sprung up in rural areas all over the country, forming a popular Taobao army in the countryside.

Rural electric business is sure to become the outlet.

Driven by the state's policy of stimulating domestic demand, Alibaba, Jingdong and other electric business companies have been frantically washing their walls. Alibaba first opened village APP, double 11 boosted to seize the rural market.

"Before charging calls to the business hall to queue, now directly online payment, faster than before." This is the evaluation of farmers' e-commerce in Mashan Town, Jingzhou District, Jingzhou, Hubei. In late November, Alibaba Group signed a rural e-commerce cooperation agreement with the Jingzhou District of Jingzhou, and successfully implemented the docking project of the rural Taobao 2 project, becoming the first ten counties in the province. In the future, the farmers' friends in Jingzhou District of Jingzhou will not only be able to buy goods through the Internet, but also sell their own special agricultural products online.

But for now, the rural market is very chaotic. Many rural consumers are still full of resistance to exclusion of online banking, Alipay or WeChat. In addition, the problem of overloading counterfeit goods is still difficult to implement, but in any case, with the perfection of the system and the improvement of people's consumption consciousness, the rural electric business will surely become the next draught.