High End Niche Brands Are The Main Selling Force Of 2015 Luxury Goods.

Luxury brands are frequent in mergers and acquisitions.

The rejection is not only due to the objective difference between the two sides' culture and concept, but also to the negation of the maturity of the luxury goods industry by the local group.

Capital investment is only part of the concern of these luxury leaders. How to maintain their own unique design, product quality and brand sustainable development is the focus of their cooperation.

Although the global luxury market in 2015 was trapped in many pressures, the total number of sales in the market still reached a record high of about 255 billion 200 million US dollars. The main source of growth was high-end niche brands and designer brands.

The overall number of niche brands and designer brands is much higher than that of traditional brands, and Loewe, Saint Laurent, Bottega Veneta, etc., which are significantly increased, are also classified as major luxury groups.

The rise of niche brands has increased their demand for brand expansion, and production, capital, and

And so on, on the basis of which the investment needs of large groups have been put on the table. Mergers and acquisitions have become an important part of the development strategy of the whole industry.

In recent years, local groups have frequently acquired foreign brands, but no matter how successful they are from the process or even after their success.

How to keep up with the development of the industry, expand its business and maintain the advantages of the group, and maintain the balance of the basic tonal are the urgent problems for the local group.

Since the beginning of this century, the global expansion of the luxury goods industry has accelerated. Some Asian and middle eastern capital investment has begun to emerge in the field of luxury mergers and acquisitions. Luxury mergers and acquisitions launched by local groups or investment institutions are also frequent.

However, the acquisition and operation of the luxury industry is not as simple as consumption growth.

"Money and willfulness" suit luxury consumption, but it is proved not applicable in cross-border mergers and acquisitions.

The luxury acquisition of local groups is always "smugly". The brands that they look at can't get the brands they receive, and the brands they receive are not good enough.

After the western economic crisis in 2008,

Once in deep debt crisis, the industry rumoured that the brand was considering selling about 40% of the shares.

Fuchs holdings, Fosun Group and Yunfeng fund have approached and contacted with the brand, and finally failed to pass the brand with different reasons.

In February 2015, the British equity investment fund Permira reduced about 10.4% of Hugo Boss, and the competition of the local group was still unsuccessful. Eventually, Italy textile family Marzotto became a shareholder of Hugo Boss after many years.

On the way of equity injection cooperation, local groups began to seek wholly-owned acquisitions, but the results were still unsatisfactory.

In 2011, the acquisition of Amy watch by Dachang Jiahua, just 4 years later, the Amy watch changed from profit to loss. The results showed that the luxury and lifestyle Department of the brand generated a 59 million 400 thousand Swiss Franc impairment loss in the first half of fiscal year 2015. In order to reduce losses, the group chose to sell it to Amy.

The old British luxury clothing brand Aquascutum, which was once the same name as Burberry[micro-blog, was acquired by Hongkong YGM YGM Trading Co., Ltd. in 2012. It lost 2 million 520 thousand pounds in the first fiscal year. The financial data has been alleviated in the past two years. But in the Chinese consumer's cognition, the established brand that has been more than 160 years has been far from the status of Burberry.