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Fujian Men'S Men'S Clothing Technology "Clothing Store" Has "Half Of The Country".

2015/11/28 22:22:00 21

Fujian Men'S ClothingSmart StoresClothing Technology

In the eyes of these garment owners, traditional costumes and creative technology will bloom commercial wonders, and incorporate technology into clothing sales or a good business.

The rapid development of Internet technology brings new business opportunities to clothing.

Brand display smart clothing technology to change life, so that clothing enterprises realize the new business opportunities.

In the leisure and clothing town of Quanzhou, seven wolves, Qipai, Jin Ba, Emperor brand and other brands have planted science and technology factors into clothing sales.

In the eyes of these garment owners, traditional costumes and creative technology will bloom a wonderful business, and this is a good business.

It is reported that

Seven wolves

At the end of last year, we launched a deep cooperation with interest in technology, and let more and more consumers experience the fashion idea brought by the seven wolves.

The smart clothes that are all over the world do not seem groundless.

Since the beginning of this year, the smart card fitting system of Qipai has made two systematic upgrades.

Diao Junfeng, manager of retail intelligent group of retail management center of Qipai group, told an interview with a Commercial Daily reporter: "in July, the first upgrade, customers can change their head and skin color to their own, enhance the interest of the system; in October, they made an upgrade, and introduced various banquets, offices, sports fields and other scenes in the software to meet the diversified needs of clothing collocation of customers.

At present, the fitting software of the client phone is being developed, and it will be launched by the end of the year.

In 2012, the first generation of smart 3D fitting mirror system was launched by Emperor Mens research and development.

Wu Erde, deputy general manager of the imperial card, told reporters that "the 3D fitting mirror system launched by Emperor" was the first 3D fitting mirror in the country. Due to the limitation of technology at that time, its function was still limited.

It has not been promoted in all terminal stores, and only provincial stores and large flagship stores have assembled the system.

This year, Fujian's men's clothing brand coincidentally skillfully borrowed "Internet +", making efforts to interact with consumers' experience marketing.

Seven card set up intelligent retail sector, start

Intelligent fitting system

The seven wolves installed 3D fitting glasses in some stores to enhance the shopping experience of consumers; the RBA man wear WeChat's "accessories consultant" application to consolidate the concept of "leading dress housekeeper";

Garment matching

"System, upgrade and perfect 3D fitting mirror.

Last year, the media reported that the 3D fitting mirror appeared in the Quanzhou market and attracted the attention of the industry.

As long as consumers stand in front of this fitting mirror, they can instantly wear the clothes in the shop and can quickly reload them.

The screen recognizes the position of the hands through the "sense of body", swings both hands, and selects different functions and styles on the screen.

Since the beginning of this year, this technology has been further upgraded and promoted.

Recently, seven wolves on the panoramic network interactive platform said that the company has installed some 3D fitting glasses in some stores, and the follow-up will be promoted according to the actual situation in the company's related channels.


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