Guangdong Refused To Enter The Winter Market, The Price Of Winter Clothing Is Flat, "Double 11" Is Still Hard To Sell.

Although it has entered the middle of November, the temperature in our town is still as early as summer.

This warm winter also has an impact on the clothing and footwear market.

The author learned that many businesses launched the new winter wear, but it was still hard to attract "chopped hands".

In many shopping malls, there is a stark contrast between the models in the shop window and the citizens who wear short sleeved shopping windows.

Business: the price has been "double eleven" winter clothing is still difficult to sell.

In the middle of November, it was the time when the winter clothes were selling well, but this year is not the case.

Reporters recently visited Wanda Department store, Ming Fung Plaza, Kangle South Road, sunshine commercial city and other clothing shoes and hat stores found that many new annotated new listing.

Winter clothing has been sold at a discount, and even a lot of cotton clothes have sold the gimmick of "buy one get one", but it is still hard to sell.

Mr. Chen is a clothing seller in the laoxia community. He has his own factory and original brand.

Mr. Chen told reporters that in the past "double eleven" online shopping festival, its original brand winter clothing sales performance in Tmall mall is good.

"Our down garments, cotton clothes and fur coats are sold at the basic cost price on the" double eleven "day. The profit is very low, but because they are all limited discounts, the main purpose is to promote the brand, and the retail price of the same line will be about 50% higher.

Mr. Chen told the author, but after "double eleven", due to the fact that the weather did not turn cool, Mr. Chen's retail counters were very poor and could only be sold at a reduced price.

"At present, it can be said that the price of winter clothes in the physical shop counters is quite similar to that of" double eleven ", but there are still few people asking for it.

Mr. Chen regrets.

Mr. Liang, a shoemaking businessman, is even more depressed. His own factory in the Xintang community mainly produces women's boots, of which the fashionable snow boots are fist products, and the customers are mainly consumers of the surrounding town streets.

"I had a lot of raw materials such as sheepskin last year, thinking that this year's fur is integrated.

It will be a big sale. I didn't expect such a factory to reduce production and prevent losses.

Citizen: do not dare to "cut the hand party" when facing winter clothes.

"Last year's winter clothes didn't have a chance to wear. There's no need to buy it this year."

Yesterday, when reporters visited Wanda Plaza, there were Street residents shouting before the dazzling winter clothes.

The models in the window are wearing down coats and winter hat scarves, while the citizens outside the windows are wearing short sleeved shorts and slippers. The two are in stark contrast.

Miss Li, a family member of online shopping, told reporters that she had bought many winter clothes in "double eleven", but for now, the chopping hand party must be a bit early.

"Some

The price of the store is almost the same as that of the online store. There are not many opportunities to wear winter clothes this year. Even if the price is more suitable, I should not cut the hand party.

Miss Li told reporters.

Although the local warm winter weather has affected the sales of winter clothing, some businessmen have told reporters that they have expanded the northern customers through the network channels, and still did not significantly reduce the sales of winter clothing.

"Sales will definitely decline, but it is not obvious. If the warm winter ends early, customers in the Pearl River Delta will still drive the sales of winter clothing up."

Mr. Ho, Tmall seller of laoxia community, said optimistically.