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Wanda Wants To Build Its Own Business Tower.

2015/9/12 16:07:00 43

WandaBusiness BabelBrand Strategy

Wanda is trying to move from developers to operators to the service providers. The two Internet systems are focused on open platforms, data sharing, and interconnected symbiosis. Their difficulties and ambitions are all about building a commercial Babel Tower.

The Internet has not been able to leave a clear impression on the outside world, and finally appeared in a clearer position at the 10000 chamber of Commerce.

Fei Wei's chief operating officer, Ren Wei, stressed repeatedly in the day's promotion conference: "flying electric business is Wanda and Baidu, Tencent jointly build" entity business + Internet "scene service operator.

According to its introduction, through the set of intelligent hardware and software solutions, the flying electric business will provide partners with intelligent services including shop search, parking, queuing, movie, payment and marketing.

Provide a full business management platform covering all members, points, marketing, trading and data services through the open platform.

Shopping Mall

Businesses quickly achieve efficient and precise Internet operation.

"Fei Fan electricity supplier is a fully open platform. Today is also a memorable day. The first shopping center Aegean Sea shopping center that we cooperate with abroad is today on trial run."

In fact, according to the location of Wanda network released by Wanda, it is quite similar to meow street of Alibaba.

At the beginning, Ma Yun and Wang Jianlin's 1 billion gambling statements were still in the ears. Now, Alibaba is using the meow Street infiltration line, Wanda is plotting online on the fly net. These two big players in their respective fields are using actual actions to show that neither side of the online or offline has absolute advantage.

Soza thinks, "Fei fan network platform service providers, the role and direction of positioning is right, but want to really get through is not so easy, good shopping center is definitely not willing to share data with other competitors, just like Alibaba meow street in the shopping center infiltration process, also encountered many resistance.

Because physical businesses are scruples about importing data into competitors' platforms.

More importantly, in terms of physical commerce, it is possible to achieve mutual diversion unless there is a significant difference in positioning. Otherwise, cooperation is impossible at all.

Hear nothing of

Wang Jianlin

Do you remember Gong Yitao, who is on the Daming Lake, the position and role of Fei fan net?

However, Gong Yitao is playing the role of convenience because he is the third party. "Wanda is equivalent to both development and service. For other shopping centers, it is also an opponent and a service provider, and it is more difficult to win trust."

Another first public announcement by Wanda "

Global investment platform

"It is dedicated to creating a socialized and open professional investment service platform for shopping centers and brands. With the Internet as the carrier, the seamless connection between brand businesses and shopping centers is realized. Through the big data technology, the intelligent matching of brand expansion needs and commercial leasing resources is realized.

The "global investment platform" will be launched online in November. At present, the platform has started recruitment.


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