Clothing Franchisee: The Key Is To Understand "Purchase".

In order to do a good job in a clothing store, the most important thing is to "understand" the purchase.

The operation of a small shop is closely related to the positioning of the merchandise and the view of the purchase.

Xiaobian believes that to do a good clothing store, in addition to a good sales method, the most critical point is to "understand" purchase.

This "know" word contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and more importantly, to clean the goods.

This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Clothing to join the purchase must be marketable, appropriate, referred to as "dual fitness", is the key to business operators must grasp.

It is both marketable and appropriate to manage garment joining, but it is difficult for them to master "quasi".

Many investors who opened their shop for the first time because they were not able to get the first sight, they even laughed. Some people even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

When it comes to the difficulty of purchase, the only way to select goods is "fast, accurate and ruthless". Only in this way can we pick up the right products and minimize the cost of purchase.

There are three main points for accurate purchase:

First, grasp the local market: what new varieties have emerged.

How? How much is the stock of society? What is the price rise? What is the purchasing power? Generally speaking, we have a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, when buying, first turn to the market, compare the prices of various markets and wholesalers, because clothing wholesale wholesale "fleeing" situation is very large, often a market of 20 yuan of goods, in another market of 15 yuan can be obtained, so we must compare, and then proceed to implement the purchase.

Many people have a knowledge of clothing franchising, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow.

But Xu Baoying did not do so.

She never came from any one.

Instead of buying the old ones, they will seize the market demand and replenish the supply quickly, and continue to sell until the momentum is weakened or the sale is over.

Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.

This skill of selecting goods is related to the higher aesthetic level of clothing joining, and more importantly, it is good at collecting fashion information.

The main methods she collected were listening, watching, visiting and checking.

"Listen", on the one hand, listen to the requirements of the color and style of the customers: on the other hand, listen to people's comments on the color and style: "look", one is to see the market situation inside and outside, the two is to watch the fashion show and clothing on the TV, the three is the information in the newspaper.

Once we have grasped information, we will seize time and purchase.